善用科技 提升購物體驗
Enhancing Shopping Experience
with Technology
早前出席瑞士達沃斯世界經濟論壇，聽取各地領袖及行業翹楚分享真知灼見，了解最新環球經濟局勢。人在地球另一方，透過手機程式，卻可以即時與在港團隊分享所見所聞。網絡科技日新又新，大大改變了民眾生活，把人際距離拉近，真的做到天涯若比鄰。
互聯網的發展更催生各式新興行業，衝擊零售及其他傳統行業，影響無遠弗屆。要將挑戰轉化成機會，我們正積極利用科技提升顧客體驗。旗下物業蘊藏大量有用數據及資料，倘加以整合疏理，可帶來無比方便。
領展新推出手機應用程式「泊食易」，匯合實時車位數目、商戶資訊、商場地圖等於一身，方便駕車前往商場用膳購物，優化體驗。程式還不斷更新功能，最近更加入酒樓商戶的電子輪候籌號服務。我們亦正逐步於旗下逾百個商場提供免費高速Wi-Fi服務，方便顧客於商場內網上馳騁。
為迎合年青一代的購物需要，旗下逾30個商場已設有電子智能儲物櫃，讓市民網購後可選擇在方便的時間及地點取貨，亦可在附近消費，享受兩種不同的購物體驗。
我們亦持續優化物業組合，鞏固我們於營運大眾化及中檔商場的領導地位，2月新投得的旺角商業項目，將可利用我們於優化過時物業的專長，釋放物業潛力，發展成為銀座式商廈，帶旺客流。
網購在各地方興未艾，零售業者必須順應市場變化作出革新，善用科技提升商場購物的吸引力，並持續為顧客帶來更佳的體驗。
At this year's World Economic Forum Annual Meeting in Davos, Switzerland, I am privileged to be able to meet and get first hand information from world leaders and industry experts on the latest global economic trends. With technology, I was able to share everything I saw and learnt with our team back in Hong Kong – instantly and effortlessly. I cannot help but marvel at the way technology helps transform our daily lives and bring like-minded people closer together.
These phenomenal technological innovations spur new industries and enterprises, while shaking up traditional industries – such as the retail sector – in profound ways. Link is embracing new technologies to further enhance our customers' experience, turning challenges into opportunities. Our extensive property operations in Hong Kong generate an immense amount of useful data and information, which, if consolidated and analysed to translate into desirable customer engagement, can help create an unparalleled customer experience.
Offering real-time information for parking spaces and tenant information, our recently launched mobile app, 'Park and Dine', enhances our shoppers' experience by enabling them to visit, shop and dine at our centres with greater ease and efficiency. More new features have been added since the app's launch, including an e-queuing service for restaurants. We are also rolling out free high-speed Wi-Fi coverage at over 100 malls in phases.
To further appeal to the shopping appetites of our younger generations, we have made electronic smart lockers available at over 30 of our malls. Shoppers can pick up their online purchases at their desired mall and time, enabling them to browse other shops, combining the best of the online and physical shopping at Link's portfolio.
To strengthen our position as a leader in owning and operating mass and mid-market retail centres by refining our existing portfolio, we have acquired a commercial complex in the heart of Mong Kok. We intend to leverage our strengths in transforming outdated properties to turn this asset into a Ginza-style commercial complex that appeals to both locals and visitors to the area. We are confident in our ability to unleash its full potential and attract significant shopper visits for our tenants.
As online retailers work tirelessly to extend their market reach, those of us in the traditional retail sector must not only meet these changes but stay ahead of the curve, harnessing technology wisely to enhance the appeal of shopping at physical malls, while creating the ultimate experience for customers.
