823頻道
ISSUE 33
January 2019 Edition 2019年1月號

Renowned Artistes
Share Entrepreneurship Advice
知名藝人 分享創業心得

The Link Tenant Academy invited Oscar Siu and Elanne Kong, a prominent entertainment industry couple, to share their experiences in starting up retail business and motivating themselves in times of adversity. Oscar, who now owns a dumpling business, said that holding on to one's belief and never giving up, as well as the ability to reflect on one’s weaknesses, and anticipate customers’ needs are essential to growing a business.

Renowned Artistes Share Entrepreneurship Advice
知名藝人 分享創業心得
Renowned Artistes Share Entrepreneurship Advice
知名藝人 分享創業心得

「領展商戶學堂」邀得知名藝人蕭潤邦及江若琳與商戶分享創業心路歷程,以及應對逆境之道。經營生煎包生意的Oscar表示:「創業者要有不輕易言敗的態度,並要善於反省及多從顧客角度思考。」

Heilbronn University MBA Students Visit TKO Gateway
海爾布隆大學學生到訪 TKO Gateway

Heilbronn University MBA Students Visit TKO Gateway
海爾布隆大學學生到訪 TKO Gateway

MBA students from Heilbronn University in Germany visited TKO Gateway and TKO Market and were impressed by the property enhancement done by Link’s asset management team.

德國海爾布隆大學的工商管理碩士生到訪TKO Gateway,並由資產管理團隊介紹物業提升計劃。 他們對TKO街市及物業的資產提升效果讚不絕口。

Watch their sharing
看看他們的感想

Bloggers Enjoy Finnish Festivities at Stanley Plaza
博客感受 赤柱廣場芬蘭節慶

A group of popular parenting and food bloggers took part in the Finnish Christmas Wonders event at Stanley Plaza. Apart from sampling the delicacies on offer, they enjoyed the authentic experience of a traditional Finnish Christmas and shared their experiences with followers on social media.

多位人氣美食及親子博客早前應邀參與赤柱廣場聖誕市集,品嚐美食並於網上分享氣氛濃厚的赤柱廣場芬蘭聖誕佳節。

Bloggers Enjoy Finnish Festivities at Stanley Plaza
博客感受 赤柱廣場芬蘭節慶

T.O.P Celebrates Grand Opening with a Playful Christmas
T.O.P聖誕玩盡原創Figure 慶祝正式開幕

T.O.P Celebrates Grand Opening with a Playful Christmas 
T.O.P聖誕玩盡原創Figure 慶祝正式開幕 T.O.P Celebrates Grand Opening with a Playful Christmas 
T.O.P聖誕玩盡原創Figure 慶祝正式開幕

T.O.P This is Our Place kicked off its grand opening celebration with the launch of Christmas Toy Factory, co-presented by TOYSOUL. In addition to displaying over 200 speciality toy collectibles, the event showcased 12 popular figure creations alongside festive Christmas decorations. In the Space-out Garden on the fifth floor, visitors had fun at the magical Capsule Toyland, a playful landscape of brightly lit balls and toy capsules, big and small, while TOPsnap provided an awe-inspiring selfie angle from high above Mong Kok.

為慶祝商場正式開幕,T.O.P 與《亞洲玩具展 2018》合作舉行聖誕玩具工場,展出逾200件極受年輕潮人熱捧的精選玩具,並把12位本土及亞洲原創Figure角色融入聖誕佈置,節日氣氛非常濃厚。五樓放空花園亦打卡驚喜連串,不但提供全港獨有「TOPsnap」的高空視角拍攝,現場還佈滿一個又一個大大小小的燈波及玩具扭蛋,考你拍攝創意。

T.O.P Celebrates Grand Opening with a Playful Christmas 
T.O.P聖誕玩盡原創Figure 慶祝正式開幕

Opening Party Celebrates
Hong Kong Music
開幕Party 唱出原創文化

On its Grand Opening Day, T.O.P staged a concert featuring singer-songwriter AGA Kong, Adrian Fu and other buskers for three hours of non-stop original Hong Kong music. Meet & Greet shows and a few game kiosks on the same day also brought a lot of fans who filled up all over T.O.P.

於開幕Party上,T.O.P邀得唱作才女AGA 江海迦、Adrian符致逸與一眾Busker連續3小時唱出香港原創文化。當日還擧行Meet & Greet及多個遊戲攤位,吸引大批粉絲一邊玩一邊換禮品,粉絲逼爆全場。

Opening Party Celebrates Hong Kong Music
開幕Party 唱出原創文化 Opening Party Celebrates Hong Kong Music
開幕Party 唱出原創文化 Opening Party Celebrates Hong Kong Music
開幕Party 唱出原創文化

Recognising Tenants' Staff through the Park & Dine App
超級伙計 全民畀「Like」

To promote service excellence among tenants' staff, Link's Park & Dine “LIKE Link’s Shops Staff” campaign encouraged the public to “like” staff members for going the extra mile in serving customers. Local heart-throb actor Carlos Chan starred in the campaign's TV commercial, playing the role of a caring staff member. Following the campaign, staff members, as well as the shops where they serve, were rewarded with cash and other prizes for the most “likes” received.

領展「泊食易」於去年12月舉行「領展商戶超級伙計全民畀讚!」,讓公眾透過「泊食易」以「Like」表揚出色的商場商戶員工,並邀請人氣演員陳家樂拍攝電視廣告。活動吸引了接近1,500名領展商戶員工參與,超過300個商戶支持,獲得累積超過86,000讚票,反應非常踴躍。130位「領展商戶超級伙計」經已誕生,最高個人獎金高達港幣一萬元,不少商戶更表示此計劃加強了企業團體的士氣和拉近員工與顧客的關係。

Recognising Tenants' Staff through the Park & Dine App
超級伙計 全民畀「Like」 Recognising Tenants' Staff through the Park & Dine App
超級伙計 全民畀「Like」

TV commercial
電視廣告

Winners’ list
得獎者名單

HSBC x HKET Innovative Business Award
滙豐 X 經濟日報 創新商業獎

HSBC x HKET Innovative Business Award
滙豐 X 經濟日報 創新商業獎

Less than six months after its launch, T.O.P This is Our Place won the “HSBC x HKET Innovative Business Award” Silver Award in recognition of its innovative business model and creative use of technology.

6月開業的T.O.P This is our Place以創新的營運模式及科技應用,獲得「滙豐 X 經濟日報創新商業獎」銀獎。

Digital EX Awards 2018
DigitalEX 數碼體驗營銷大獎 2018

At the Digital EX Awards 2018 organised by Metro Finance, T.O.P This is Our Place was the winner of the “New Launch Campaigns” Award and the “Licensed Events and Campaigns” Award, while Link’s Park & Dine app garnered the “O2O strategy” and “Customer Experience Management” Award.

T.O.P This is our Place於新城財經台舉辦的「DigitalEX 數碼體驗營銷大獎2018」,獲頒「開幕活動」獎 及「授權品牌活動」獎,而領展泊食易則獲頒「O2O營銷策略」及「顧客體驗管理」獎奬。

Digital EX Awards 2018 
DigitalEX 數碼體驗營銷大獎 2018

HKET “My Favorite Shopping Mall Awards”
經濟日報 我最喜愛商場大獎

HKET “My Favorite Shopping Mall Awards” 
經濟日報 我最喜愛商場大獎

Link’s T.O.P This is Our Place was named “Top 25 My Favorite Shopping Mall Events” with its launch event SML Expo. Park & Dine App won “Best App of Shopping Mall” with its all-rounded functions which fulfill the daily needs of customers.

於經濟日報「我最喜愛商場大獎」,領展泊食易應用程式及T.O.P各領風騷。T.O.P以其開業後首個活動SML Expo榮獲「全港25大我最喜愛商場活動」,泊食易則憑其全面兼實用功能 蟬聯「最佳商場應用程式」。

Stanley Plaza Celebrates a Finnish-Style Christmas
with a Fairy Tale Extravaganza
赤柱廣場聖誕市集
探索奇幻芬蘭精靈國度

Stanley Plaza Celebrates a Finnish-Style Christmas 
with a Fairy Tale Extravaganza赤柱廣場聖誕市集 
探索奇幻芬蘭精靈國度 Stanley Plaza Celebrates a Finnish-Style Christmas 
with a Fairy Tale Extravaganza赤柱廣場聖誕市集 
探索奇幻芬蘭精靈國度 Stanley Plaza Celebrates a Finnish-Style Christmas 
with a Fairy Tale Extravaganza赤柱廣場聖誕市集 
探索奇幻芬蘭精靈國度

Featuring a giant "Yule Goat", a seven-metre-tall mysterious "Home of Elves", and a dreamlike "Elves' Boulevard", the Finnish Christmas Wonders at Stanley Plaza was a wonderful success, attracting over 300,000 visitors from all over the world, and immersing them in a unique festive aura. In addition to a Doggie Christmas Market, the market featured delightful surprises for every visitor, with the event showcasing 100 booths offering classic Finnish delicacies, Christmas goodies and local handicrafts. A number of dog lovers came along with their dogs for fun and photo taking. A reusable cutlery rental service was also offered in collaboration with a local social enterprise.

赤柱廣場呈獻充滿北歐神話氣息的芬蘭聖誕市集,成功打造城中別具特色的節日熱點,並吸引逾300,000名遊客。活動亮點包括巨型北歐聖誕靈羊、七米高的神秘蘑菇形精靈之家,以及夢幻精靈大街。逾百個特色攤檔售賣芬蘭經典美食和禮品,以及本地手作,並吸引大批愛狗人士帶著狗狗們前來逛市集及打卡拍照。市集更與本地社企合作提供環保餐具租借服務,打造綠色聖誕。

Marketing Excellence Awards
市場推廣活動獲獎

Marketing Excellence Awards
市場推廣活動獲獎

At the Marketing Excellence Awards organised by Marketing magazine, Temple Mall’s “A Spin for Good Fortune” was the Gold Award winner and the Link Community Tour was the Bronze Award winner in the “Excellence in Cross-Border Marketing” category.

於Marketing Magazine舉辦的「Marketing Excellence Awards」,黃大仙中心「風起動 ‧ 迎新春」榮獲卓越跨境推廣組別金獎,而領展社區遊樂團則獲得銅獎。

Celebrating Christmas with Cheburashka at T Town
T Town 大耳查布聖誕馬戲團

Celebrating Christmas with Cheburashka at T Town
T Town 大耳查布聖誕馬戲團

T Town 於聖誕期間將俄羅斯卡通人物大耳查布帶到天水圍,讓顧客於大型馬戲帳幕中,透過「彩繪投影」與摯愛在虛擬舞台與大耳查布互動。顧客更可挑戰夾娃娃機獲取「聖誕禮遇」,並於快閃巡遊中跟大耳查布互動合照。

T Town’s Christmas Bliss invited visitors of all ages to join art workshops where they could exercise their creativity and even step onto a virtual circus stage to interact with Cheburashka, the beloved Russian cartoon character with oversized ears. Customers were also able to try their luck at the claw crane machine, and take pictures with Cheburashka during flash parades.

Celebrating Christmas with Cheburashka at T Town
T Town 大耳查布聖誕馬戲團

Link x G.O.D.
Limited Edition Travel Bags
領展 X G.O.D. 限量版旅行袋

In the lead-up to the holiday travel season, Link joined hands with local design brand G.O.D. to create an easy-to-fold travel bag and a compact style travel organiser adorned with fashionable designs featuring Hong Kong-style mosaic tile patterns.

配合出遊旺季,領展跟本地設計潮牌「住好啲」(G.O.D.) 聯乘創作摺疊實用旅行袋及旅行掛勾袋,以供顧客換領。設計時尚新穎,展現港式地道馬賽克瓷磚圖案。

Link x G.O.D. Limited Edition Travel Bags
領展 X G.O.D. 
限量版旅行袋

Marking Chinese New Year
with Dunhuang-inspired Lai See Packets and Pouches
「豬」事吉祥利是封利是袋

Marking Chinese New Year with Dunhuang-inspired Lai See Packets and Pouches 
「豬」事吉祥利是封利是袋

To mark the Year of the Pig, Link offered at designated shopping centres and markets Lai See packets and pouches showcasing an elegant, gold-embossed design with colourful, Dunhuang-inspired motifs.

領展於指定商場及街市推出「喜迎新春 ‧ 豬事吉祥」主題豬年新春利是封及常滿利是袋,設計概念以敦煌特色圖騰為背景,並糅合鮮艷色系配搭熨金點綴,既高貴又典雅。

EC Mall and Tmall Join Hands
for Offline-Online Synergy
歐美匯品牌展 夥電商拓新機

EC Mall teamed up with Tmall to host the SPEEDO brand showcase as well as a game event that rewarded customers with shopping coupons. Popular actor/writer Meng Rui staged a signing event for his new book, during which over 3,000 books were signed for enthusiastic fans.

歐美匯與天貓聯手舉辦SPEEDO品牌展,以及雙11紅包雨活動。另外,當紅小生兼作家孟瑞攜新作蒞臨歐美匯全國首簽會,共簽售新書三千餘本,粉絲歡呼聲不絕於耳。

EC Mall and Tmall Join Hands for Offline-Online Synergy
歐美匯品牌展 夥電商拓新機 EC Mall and Tmall Join Hands for Offline-Online Synergy
歐美匯品牌展 夥電商拓新機

A Touch of Elegance at Link Square
領展企業廣場 聯乘品牌創新體驗

A Touch of Elegance at Link Square 
領展企業廣場 聯乘品牌創新體驗

At Christmas, Link Square was adorned with elegant British-style festive decorations that nicely complemented a pop-up store presented by retail tenant S.Engine Coffee, in partnership with Dyson, offering visitors the ultimate coffee experience.

領展企業廣場於聖誕期間換上優雅高貴的英倫風格裝飾佈置。商戶S. Engine 鷹集咖啡則與知名品牌Dyson合作推出期間限定店,提供極致咖啡體驗。

Metropolitan Plaza Lauded
for Promoting Public Safety
西城都薈榮膺「平安商場」

Metropolitan Plaza was named a “Mall of Public Safety” by the Liwan District Government for actively promoting public safety and social harmony.

西城都薈廣場獲荔灣區政府頒授荔灣區「平安商場」榮譽稱號,表彰商場積極推進平安文化宣傳,創建和諧社區的努力。

Metropolitan Plaza Lauded 
for Promoting Public Safety 
西城都薈榮膺「平安商場」

Editorial Board

編輯委員會

  • Claudio Cheung 張廣仁
  • Kassy Ho 何嘉善
  • Calvin Lee Kwan 關凱臨
  • Danny Lee 李應權
  • Fred Wong 王兼發
  • Eric Yau 丘兆祺
  • Joyce Yu 楊玉雲

Produced by Corporate Communications Department  企業傳訊部編製