Stimulating night-time consumption, night markets help drive domestic spending and create jobs. The Liyuan area, where Jingtong Roosevelt Plaza
is located, has been designated as a showcase for the night-time economy in Tongzhou District, Beijing's sub-centre. The mall is revamping its first basement floor to create an appealing street area to enrich citizens’ night-time cultural life. The new floor features a Flavours Street filled with popular speciality eateries as well as retailers and gift shops, with more enhancements to come soon. The mall is also bringing in various popular F&B brands to better cater to families and young people. In addition, the roster of upcoming tenants in experiential retailing includes a bookstore, a photo studio, a VR experience centre and a bazaar.
Meanwhile in Shenzhen, CentralWalk
shared the joy of leisurely night-time shopping with its customers by offering high-discount coupons, taking advantage of a recent district-wide night market promotion campaign organised by the Futian District Government.