Diversified Trade Mix Attracts New Businesses

The asset enhancement project has resulted in an increased number of shops and restaurants, providing more variety and options to visitors. The third floor was reintegrated into the plaza, and this location now houses a variety of famous old shops. The newly refurbished area not only brought old and new customers, but has also attracted some new business ventures, which has enabled Wo Che Plaza to remain true to its roots and create a “home” for residents.

After renovation, the daily footfall surged from 13,000 to 78,000. An independent marketing research company interviewed 1,000 customers after the enhancement, and over 90% of the respondents were pleased with the renovation. Approximately 50% of the respondents were from other districts, and over 90% of the respondents said that they will increase or sustain their visits to Wo Che Plaza. The positive results of this survey prove that the renovation has not only attracted new customers from other districts, but also increased their chances of re-visiting.

Rex Yu, Senior Project Manager of Project and Asset Development of The Link, said, “Following the renovation, the plaza now attracts visitors from Fo Tan, Tai Wai, Ma On Shan and even Tai Po and the North District. The average age of these customer groups is relatively younger, and they have strong purchasing power, thus effectively increasing the sales volume of the plaza. The increase in footfall also brings vibrancy to the plaza.”

商戶心聲
Voice from Tenants

南城雪糕屋楊老闆：
「在禾輋廣場已開業十多年，舊客戶不時也會回來探訪。商場翻新後吸引了區外顧客光顧，人流增加了，顧客群也較年輕，是我們商品的主要對象。」

Mr Yeung, owner of Nam Shing Ice Cream Parlor: “We started our business at Wo Che Plaza more than ten years ago. Old customers come back to visit us from time to time. After the renovation, more customers from other districts have been coming, increasing the footfall of the plaza. They are younger, which helps our business since young people are our target customers.”

華心商場 ─ 資產提升帶來新商機  人流更暢旺

領匯的物業組合佔74%是十萬平方呎以下的小型商場。這些商場雖然規模較小，但卻肩負著為居民提供日常必需品的重任。為了令居民擁有一個稱心的購物環境，近年領匯開始為這些小型商場進行資產提升，而位於粉嶺的華心商場便是其中之一。

華心商場於1995年落成，面積約25,000平方呎，估值於領匯物業中列第95位。是次工程重新規劃了店舖間隔，亦翻新了場內的公眾位置。經提升後的照明、空調及保安系統，與新安裝的暢通無阻通道設施，令一眾居民到商場購物更方便稱心。

優化環境 提升消費體驗

翻新後的華心商場空間更加獲得善用，新商戶的進駐為居民帶來更多不同的購物及餐飲選擇。現時華心商場的出租率高達98.4%，每日平均人流逾58,000人次，代表著領匯的資產提升工程不但為商戶帶來新商機，優化後的購物環境亦成功為商場提升人流。

領匯項目策劃經理姚漢琪表示：「華心商場是我們旗下資產提升項目中小型商場的模範，簡單、務實而不失時尚的設計，為商場帶來煥然一新的氣象，深得居民讚賞。往後我們將繼續採用類似經驗注入其他購物商場，為居民帶來更佳的購物體驗。」

Wah Sum Shopping Centre – Asset Enhancement Brings People and
New Business Opportunities

Approximately 74% of The Link’s property portfolio comprises small-scale shopping centres less than 100,000 sq ft. Although small in size, these malls are vitally important as they provide convenient places where residents can buy daily necessities. With a view to providing better shopping environments, The Link has been enhancing these malls, including Wah Sum Shopping Centre in Fanling.

Built in 1995, Wah Sum Shopping Centre has an area of 25,000 sq ft. The recent renovation restructured the mall and refurbished the public areas. The enhanced lighting, air-conditioning and security systems, as well as the newly installed barrier-free access facilities, have brought comfort and convenience to shoppers.

Improvement Enhances the Shopping Experience

The space within Wah Sum Shopping Centre is now better utilised, and the addition of new tenants offers more shopping and dining options to patrons. Currently, the occupancy rate of Wah Sum Shopping Centre is 98.4% and the average daily footfall is 58,000, representing new opportunities for tenants.

Jack Yiu, Project Manager of Project and Asset Development of The Link, said, “With its simple and practical design that brings a refreshing environment to shoppers, Wah Sum Shopping Centre is our model asset enhancement project for small shopping centres. We will continue to adopt similar models in other shopping malls so as to offer a better shopping experience to nearby residents.”

教會設置輪椅機，照顧傷健會友。周牧師說：「感謝長康商場管理人員協助我們使用輪椅機接送會友上樓下樓。」
Tsing Yi Church provides wheelchair elevators to assist physically challenged people. Reverend Chau thanks staff from The Link for offering assistance with the wheelchair machine to physically challenged churchgoers.

會場內空間寬敞，讓會友三五成群相聚歇腳、交談。
The church’s spaciousness allows members to gather together and chat.

青衣堂的設計格調有別於一般教會，設計師將青衣作為漁港的歷史和聖經內容合而為一，以水為設計元素，用深灰及鮮藍色作主調，船木裝飾門口，教會彷彿停泊於岸邊的一艘方舟。此設計概念最近更獲得兩個設計獎項。

有了固定而寬敞的聚腳點，教會可以重新規劃，善用空間並擴展服務，成立「好鄰舍中心」，服務區內不同年齡的居民。周牧師表示，該會現分三個時段開放空間予區內居民，居民登記成為中心會員便可免費使用場內設施，如用電腦上網、看報紙、借閱刊物、於活動室溫書，或進來稍作休息。周牧師又透露，教會一直與區內中小學和幼稚園等不同機構合作舉辦講座，並計劃將來增加更多服務，如舉辦社區烹飪班、開放更多空間予其他團體借用。

C. & M. A. Tsing Yi Church (“Tsing Yi Church”), situated on the top floors of The Link’s Cheung Hong Commercial Centre, has served the community for over 30 years. Since last year when the church moved to its current location, it has become more engaged in the community and is a gathering point for nearby residents.

It is not easy for churches in Hong Kong to find suitable spaces where the community can gather. Reverend Chau Ka-wo, Pastor of the Tsing Yi Church, revealed that the church had spent seven years before finding this ideal place at Cheung Hong Commercial Centre. The church occupies the top two floors, with an office, a large and a small hall, function rooms, a library, a nursery room, a mirror room and a soundproof room which can accommodate 600 people at once.

The design of the church is different from ordinary churches, and its outstanding design concept has already received two awards. The interior designer drew from a combination of Tsing Yi’s history as a fishing port and metaphors in the Bible, using water as the main design element. The main colour tones are dark grey and blue, and the entrance is made from the same type of wood used for making ships.

With this convenient and spacious gathering place, the church has extended its services and established a “Centre of Good Neighbours” to serve parishioners ranging from kids to the elderly. Reverend Chau said the church is open to the public in three different time slots. After registering as members, visitors can use various church facilities for free to access the internet, read newspapers, borrow books, engage in self-study or just take a rest. He also said that the church has been cooperating with primary and secondary schools as well as kindergartens to organise seminars. In the future, the church hopes to open up more facilities to other groups and provide additional services, such as community cooking classes.

長康翻新 環境更美人流增
Renovation Enhances Environment
of Shopping Mall

為提升環境質素，領匯特別為已有三十四年歷史的長康商場和街市進行翻新，包括粉飾商場外牆和圍欄、更換假天花、重鋪地磚、重新設計場內指示牌、翻新洗手間等。

翻新期間，商戶仍然如常營業，因此長康商場物業管理團隊擔起重任，與商戶和承辦商緊密協商，更把整個翻新工程細分為多個小工程，清楚向商戶交待完成時間和進行翻新的細節，務求將翻新工程的影響減至最低。

翻新後，商場和街市更添朝氣，周牧師非常歡迎長康商場的翻新工程：「好開心，以前商場有部分地方漏水，現在不但修復好，還有很多綠化、美化工程，整個商場令人耳目一新，不但吸引附近居民消費，更吸引了他們來參加教會活動。」

長康商場物業管理團隊表示：「工程完成後，不少租戶向我們表示很滿意商場的新面貌，他們的嘉許令我們鼓舞，之前所付出的努力都非常值得。」

長康商場外牆圖案原來蘊藏長康邨的歷史：長康邨最初屬於長青邨的延伸部分，若喻長青邨為樹，長康邨就是花朵 ─ 樹的延伸，因此以綻放的花朵為圖案，象徵長康邨的獨特性。
The design of the outer wall reflects the history of Cheung Hong Estate. The estate was originally an extension of Cheung Ching Estate, so if Cheung Ching Estate is a “tree”, Cheung Hong Estate is a “flower”, an extension of the tree. Blossoming flowers were therefore used as the main design element, illustrating the uniqueness of Cheung Hong Estate.

與工程師分享管理哲學

Sharing The Link’s Management
Philosophy with Engineers

今年六月，領匯行政總裁王國龍出席由怡和機器舉辦的午餐會演說，就領匯自上市以來進行的改革，以及這些改革對社區、租戶和員工的影響，向與會者分享見解。王國龍指，領匯的誕生代表着一個徹底的改變：公共財產私有化和商業管理替代公營管理。透過不同範疇的改革，領匯一直向成為世界級的房地產投資及管理機構的目標進發。

In June, George Hongchoy, CEO of The Link, joined a lunch talk at Jardine Engineering Corporation to offer his views on The Link’s evolution since its listing as well as the company’s impact on the community, tenants and staff members. He said the birth of The Link signified a radical shift whereby the privatisation of public asset and business management replaces government management. Through various reforms, The Link has worked hard to become a world-class real estate investor and manager.

積極探討香港廢物管理方案

Constructive Discussion on Tackling
Waste Management Issues

可持續發展總經理關凱臨博士於五月底出席由商界環保協會舉辦的「環保領袖論壇」，參與題為「商界和社區將如何推動廢物管理」的專題討論。

關博士簡介領匯的廚餘堆肥項目，並分享與租戶合作推行和評估該堆肥先導計劃的相關措施。與會企業代表一致認為，要解決本港廢物管理問題，各界的協同合作非常重要。

In late May, Dr Calvin Kwan, General Manager – Sustainability, joined the Business Environment Council’s EnviroSeries Conference as a panelist to discuss “What businesses and communities will be doing to drive behavioural change in the future?”

He introduced the food composting initiative of The Link and shared how the company has collaborated with tenants to work on and evaluate pilot composting schemes. Conference participants agreed that a greater collaborative effort is needed to handle Hong Kong’s waste management issues.

領匯主席蘇兆明(中)、行政總裁王國龍(右)及首席財務總監張利民(左)。
Nicholas Sallnow-Smith, Chairman of The Link (middle), George Hongchoy, CEO of The Link (right) and Andy Cheung, CFO of The Link (left).

十五商場率先安裝全新
「八達通服務站」

Brand New “Octopus Service
Point” @ 15 Shopping Centres

領匯旗下十五個商場（詳列右表）率先引入全新的多功能「八達通服務站」，為顧客提供更多全面服務，包括處理八達通未完成交易的退款。顧客只需在「八達通服務站」的讀寫器拍卡，若該卡有未完成交易的紀錄，退款便會即時自動轉到卡上。

In an effort to add value to our customer service, The Link has introduced “Octopus Service Point”, a brand new and user-friendly multifunctional self-service facility, at 15 shopping centres (please refer to the table). By simply tapping their Octopus Card on Octopus Service Point readers, users are entitled to an automatic refund if there are previous incomplete transactions on their Octopus Card.

今年六月，領匯獲《亞洲企業管治》雜誌頒發「亞洲企業管治大獎 2013」兩個獎項。領匯以透明、具問責性的企業管治理念作業務發展方向，獲頒「亞洲傑出企業管治獎」，而領匯行政總裁王國龍則榮獲「亞洲公司董事獎」。法律總監及公司秘書陳明德（左）代表公司領獎。
On the strength of our transparency and accountability in corporate governance, The Link REIT won two awards at the "Corporate Governance Asia Recognition Awards 2013", organised by Corporate Governance Asia magazine. The Link was named "Asia's Outstanding Company on Corporate Governance", and CEO George Hongchoy was named a winner of the "Asian Corporate Director" Award. Ricky Chan, Director (Legal) & Company Secretary (left), received the award on behalf of the company.

今年五月領匯於國際知名經濟財務雜誌《財資》舉辦的 The Asset Triple A Investment Awards 2013 中榮獲「年度物業投資者大獎」，是連續第二年獲此殊榮。此獎表揚亞洲市場中成就傑出的企業，獎項對亞洲企業領袖及政策制定者亦極具影響力。首席財務總監張利民代表公司領獎。

For the second consecutive year, The Link was awarded the "Property Investor of the Year Award" at The Asset Triple A Investment Awards 2013. Organised by The Asset, a renowned international financial magazine, these highly influential awards recognise excellence in Asia's asset management industry. Andy Cheung, Chief Financial Officer, received the award on behalf of the company.

領匯在FinanceAsia 舉辦的 Asia's Best Companies 2013 選舉中榮獲六大獎項：

The Link was featured prominently in the 2013 edition of the annual poll of Asia's best managed companies organised by FinanceAsia. The poll, which tallied votes from investors and analysts across the region, resulted in six high placings for The Link:

領匯於今年五月連續第三年榮獲由U Magazine 主辦的 U Green Awards 2012-13 —「傑出綠色貢獻大獎」。U Green Awards 表揚為環境作出貢獻的企業及機構，同時向公眾宣揚環保的重要。此項殊榮進一步肯定了領匯在秉持可持續發展理念，不斷提升社區生活質素方面的卓越成績。可持續發展總經理關凱臨博士（左）代表公司領獎。

In May, The Link won the “Excellence of Environmental Contributions” award for the third consecutive year at the U Green Awards 2012–13 organised by U Magazine. This award, which recognises the outstanding contribution by companies and organisations towards the environment, affirms The Link’s success in changing and raising living standards of the community in a sustainable manner. Dr Calvin Kwan, General Manager – Sustainability (left), received the award on behalf of the company.

領匯旗下七個商場及一個乾貨街市，獲環境保護署轄下室內空氣質素資訊中心頒發「室內空氣質素檢定證書《良好級》」，肯定了我們為顧客及商戶提供最優質及舒適購物環境的努力。八個獲頒證書的物業包括：幸福商場、寶達商場、石蔭商場、樂富廣場、樂富廣場匯樂里(現稱樂富市集)、頌安商場、鯉魚門廣場及禾輋廣場。

Seven shopping centres and one market of The Link have been awarded the Indoor Air Quality Certificate (Good Class) in the Indoor Air Quality Certification Scheme organised by the Environmental Protection Department. These certifications recognise our efforts in providing high quality, comfortable shopping environments for customers and tenants. The eight certified properties are: Fortune Shopping Centre, Po Tat Shopping Centre, Shek Yam Shopping Centre, Lok Fu Plaza, Living+ (now known as Lok Fu Bazaar) at Lok Fu Plaza, Chung On Shopping Centre, Lei Yue Mun Plaza, and Wo Che Plaza.