領展社區遊樂團 體驗「最香港」
“Link Community Tour” Offers a Slice
of
Authentic Hong Kong
「領展社區遊樂團」邀請環球旅客和本地居民發掘隱藏城中各區的文化歷史寶藏，四條路線分別位於赤柱、九龍、大埔、元朗。活動特設「關愛社區遊」路線予視障人士，強調多感官體驗。領展與萬豪國際集團聯手透過遊樂團，發展地區旅遊的新方向。
Link has launched “Link Community Tour” to enable international visitors and local residents to explore the city’s hidden gems through four meticulously curated routes covering Stanley, Kowloon, Tai Po and Yuen Long. To promote social inclusion, special routes are also offered to engage visually impaired participants in a multisensory journey. Through this programme, Link and Marriott International joined forces to develop local community attractions.
T Town『遊』奇好玩 慶祝活力新形象
Exciting Games Mark T Town’s Rebirth
Following a recently completed refurbishment, T Town celebrated its grand opening with a series of exciting activities, including Hong Kong’s first “Life-size Giant Pinball Adventure”, limited-edition sales premiums, lucky draw, 3D Trickeye Art Experience Zone designed by famous Singaporean artist Ben Qwek, and a T Town Mobile Truck travelling around various districts in Hong Kong. The centre also hosted a summer festival featuring performances by famous artistes Alfred Hui, Hubert Wu, Vincent Wong and Natalie Tong, as well as face painting, a photo booth, balloon twisting and a magic show.
為慶祝完成優化工程，並以新品牌服務顧客，T Town舉行連串開幕慶祝活動，除有巡迴各區的「激感電流」遊戲專車外，更推出全港首個真人版彈珠機，及3D視覺藝術地帶等。T Town亦舉辦夏日嘉年華，聯同人氣歌手及藝人包括許廷鏗、胡鴻鈞、王浩信及唐詩詠，藉著音樂傳遞活力訊息，現場更提供拍照館，面部彩繪工作坊，扭扭氣球等多項精彩活動。
樂富「潛航凶間」 寓環保於娛樂
“The Ghost Ship” at Lok Fu Place
Raises Conservation Awareness
樂富廣場大型免費萬聖節活動「潛航凶間」，帶來全新驚嚇體驗，參加者須於海底棄船，尋找珍貴資源並順利逃脫。活動破天荒與「大自然保護協會」合作，於玩樂體驗中帶出環境保育訊息。顧客消費滿指定金額，即可透過泊食易程式換領「快速通行証」。
Lok Fu Place's Halloween campaign, “The Ghost Ship”, took visitors to a submerged fishing vessel to seek out valuable resources. The event, the first collaboration between Link and The Nature Conservancy, also featured games designed to raise awareness of environmental conservation. Customers who spent a designated amount could redeem e-Fast Passes using the Park & Dine app.
赤柱廣場呈獻 全港首創果汁瑜珈 Stanley Plaza
Presents Hong Kong’s First Juice Yoga Class
受近期全球大熱的「Beer Yoga」啟發，赤柱廣場「戶外啤酒X健美派對」，舉辦香港首個「啤酒罐瑜珈」及適合一家大細的「Juice Yoga」戶外瑜珈班，並提供多款攤位遊戲，更有精彩音樂及舞蹈表演，讓一家大細全情投入。
Inspired by Beer Yoga, the newest fitness craze, Stanley Plaza’s Beer & Fitness Party introduced Beer Bottle Yoga – and its family-friendly alternative, Juice Yoga – for the first time in Hong Kong. In addition to a variety of free game booths as well as yoga and fitness classes, other highlights of the campaign included live music and dance shows.
LBJ 現身 歐美匯
LeBron James Delights Fans at EC Mall
NBA球星勒布朗詹姆斯到訪北京，親臨歐美匯的耐克及JORDAN籃球體驗店，為粉絲傳授訓練技巧。
To the great delight of basketball fans in Beijing, internationally acclaimed basketball player LeBron James visited the Nike & Jordan Basketball Experience Store at EC Mall to share some tips with aspiring hoopsters.
秀茂坪商場 夏水禮
Cool Summer Fun at
Sau Mau Ping
秀茂坪商場舉辦精彩刺激的充氣活動，包括「水槍大激鬥」、「水上賽船」等，讓兒童及青少年盡情消暑！
Sau Mau Ping Shopping Centre’s “Cool Summer” enabled children and youngsters to beat the heat with free inflatable games.
啟田商場
Kai Tin Shopping Centre
Chill Out Fest
啟田商場「Chill Out Fest」，邀得RubberBand等多組人氣音樂人，並特設市集供應特色食用品，讓大家於繁忙的生活中Chill Out充電。
At the Chill-Out Fest, Kai Tin Shopping Centre was turned into an urban oasis, with live performances featuring popular band RubberBand and local buskers. A bazaar was also organised to offer trendy crafts, tasty foods and lifestyle delights.
「Fight For What」 街舞精英決勝歐美匯
Street Dance Showdown
Heats Up EC Mall in Beijing
第六屆「Fight For What」全國街舞精英挑戰賽於歐美匯舉行，匯聚全國頂尖舞者一較高下。賽事首次採用融合所有舞種的FreeStyle。熱情奔放的舞態，吸引大批年輕朋友參與。
歐美匯亦舉辦派對慶祝七週歲，人氣組合飛輪海成員辰亦儒到場助慶，並有嘻哈表演、幸運抽獎等精彩活動，賓客熱情高漲。
Top dancers from across the country battled it out at the sixth “Fight for What” national street dance contest at EC Mall in Beijing. Featuring the freestyle dance form for the first time, the contest drew a huge crowd of young visitors allured by the dynamism of street dancing.
EC Mall also recently celebrated its Seventh Anniversary Party, where guests and visitors were treated to a performance by Chen Yiyu (a member of the pop group Fahrenheit), a hip-hop dance performance, a lucky draw and other exciting events.
TKO Gateway
大「饌」賞
Exquisite Gastronomic
Experience at TKO Gateway
TKO Gateway大「饌」賞美食推廣，提供「期間限定」優惠，除了透過快閃活動送上額外獎賞，星期五更推出「超值美食優惠」，讓顧客盡情吃喝。
Visitors were treated to exciting dining perks at TKO Gateway’s Great Summer Fiesta, which included road shows offering surprise discounts, as well as exclusive Foodie Friday dining privileges.
「泊食易」用戶突破20萬 成商戶最佳宣傳渠道
Park & Dine App Surpasses the 200,000 Download Mark
「泊食易」用戶量已突破20萬，服務範圍及資訊不斷優化，不但惠及駕車人士，更協助顧客尋找領展購物熱點及食肆，加上廣受歡迎的電子優惠券，「泊食易」已成為顧客的購物良伴。「泊食易」過去7個月內先後夥拍超過175個商戶提供超過400個優惠，成功建立電子優惠平台，吸引超過1萬五千人次使用。最近一次的瘋狂著數推廣，再次聯同吉野家與Pacific Coffee，及另外6大商戶包括靠得住、茶木、板長壽司、瑞士咖啡、美國冒險樂園及花貓鮮果，於共30間分店提供低至半價的超筍優惠，大受顧客歡迎之餘，亦令「泊食易」的認受性大大提高。由於流量增加，加上直接針對領展商場的目標客群，「泊食易」絕對是商戶的最佳宣傳平台。除電子優惠券外，「泊食易」內亦設有不同頁面介紹商戶及提供購物資訊，商戶可透過不同方式接觸顧客。
「泊食易」將開放更多宣傳平台，歡迎有意合作之商戶致電 2175 1368，與客戶體驗管理部聯絡。
With its services further optimised to benefit drivers and shoppers, Link’s Park & Dine app has surpassed the 200,000 download mark. In addition to the shopping and dining information and recommendation, the app’s popular electronic coupons have made it a favourite shopping companion of customers. In the past seven months, through the app’s e-promotion platform, more than 175 tenants have provided over 400 offers, resulting in more than 15,000 offer redemptions. Featuring discounts as low as half price at 30 outlets, the latest round of offers included eight “Crazy Offers” in collaboration with Yoshinoya, Pacific Coffee, Itacho Sushi, Trusty Congee King, Teawood, Swiss Café, Jumpin Gym USA and Meow Fruit to help shoppers save even more.
Benefiting from its growing data traffic and targeting shoppers of Link’s malls, the Park & Dine app is an ideal publicity platform for tenants. Apart from electronic coupons, the app also has dedicated pages to introduce tenants and provide shopping information, offering tenants even more ways to reach customers.
Tenants interested in the promotional programme are welcome to contact the Customer Experience Management Department at 2175 1368.
領展獲選 年度最佳表現品牌大獎
Link Wins Best of Show in Branding
領展於《Marketing Magazine》主辦的「The Marketing PR Awards 2017」頒獎典禮中，榮獲重量級大獎「最佳表現大獎 - 品牌」，表揚領展為年度內最佳表現的品牌，另有四項宣傳推廣活動奪得合共六項殊榮。
At the Marketing PR Awards 2017 organised by Marketing magazine, Link was awarded Best of Show – Brand, recognising it as the most outstanding brand of the year. In addition, four of Link’s marketing campaigns won a total of six awards.
歐美匯 榮膺金地標
EC Mall Wins Gold Landmark Accolade
歐美匯榮獲「北京購物中心金地標大獎」及「最佳營運團隊獎」，評選由中國房地產經理人聯盟主辦，並由網絡投票及評審團選出優勝者。
EC Mall won "Gold Landmark in Beijing’s Commercial Real Estate" and "Outstanding Operating Team" honours as part of an awards scheme organised by the China Real Estate Managers Union. Winners were selected by public online voting and a judging panel.
編輯委員會
Editorial Board
- 張廣仁 Claudio Cheung
- 何柳鳳 Aubrey Ho
- 何嘉善 Kassy Ho
- 關凱臨 Calvin Lee Kwan
- 李應權 Danny Lee
- 吳於恩 Yvette Ng
企業傳訊部編製 Produced by Corporate Communications Department
