Creative Services for Greater Social Impact
創新慈善項目 迎合社區所需

Through our flagship charity programme, Link Together Initiatives, we contribute an amount of up to 0.25% of our net property income annually to help charitable organisations launch service projects. Now in its seventh year, this programme brings to mind the commitment we made early on to community sustainability. As a REIT, Link cannot make monetary donations to community causes without securing our unitholders’ approval. To give ourselves leeway in making charitable donations, we went the extra mile in 2012 by seeking our unitholders’ approval to change the trust deed for a charity and community engagement programme, which is how the Initiatives came about.

This programme has come very far since its inception in 2013, having earmarked a cumulative $75.5 million to projects serving communities near our properties in the areas of resources management, youth empowerment and active ageing. By stepping up our partnership with the welfare sector, we aim to deliver stronger social impact with our charitable giving.

Thanks to the staunch support of our partners, including the Hong Kong Council of Social Service and various NGOs, we have been breaking new ground with the programme. Highlighting the welfare sector’s strong reception, nearly 100 representatives from NGOs attended the programme’s briefing session this year, and 48 funding applications were received.

The grants this year include three projects operated by NGOs with a strong passion for improving people’s well-being. These projects offer novel ways to drive change and serve young people and seniors. In this issue of Channel 823, we invited leaders from these three NGOs to share with us their new approaches to promoting worthwhile community causes.

The Initiatives also support the Link University Scholarship, which is awarded to worthy scholars who are the first among three generations of their families to attend university, enabling them to pursue their dreams and expand their horizons. This youth empowerment programme attracted 800 applications this year, from which 190 scholarship recipients were chosen.

Leveraging our visionary creativity, we will continue to build on the Initiatives and promote new ideas in charitable endeavours, helping our communities thrive and prosper.


George Hongchoy
Chief Executive Officer

為推動社區可持續發展，領展透過「愛∙匯聚計劃」，每年捐出物業收入淨額當中最多0.25%的款項，資助社福機構提供服務。該計劃已踏入第七年，展示領展多年來對於推動社區可持續發展的決心。領展作為房地產投資信託基金，在未得到基金單位持有人批准之前，不能進行金錢捐獻。為了能夠作出慈善捐款，我們在2012年決定多走一步，尋求基金單位持有人批准推出慈善和社區參與計劃，這正是「愛∙匯聚計劃」的由來。

該計劃自2013年成立以來已取得長足進展，歷年總投放金額已達7,550萬元，在資源管理、青少年培育及活齡社區三大範疇，支持社會服務項目於領展物業周邊社區開展，並且加強與社福界合作，令慈惠工作更迎合社區需要。

全賴香港社會服務聯會以及一眾社福機構的支持，「愛∙匯聚計劃」得以不斷拓展新路向。今年有近100位社福機構代表出席計劃的簡報會，申請撥款的項目多達48個，反應踴躍。

最終獲得資助的項目當中，有三個是全新服務，負責的團隊經驗豐富、充滿熱忱，為青年及長者服務注入新意。本期《823頻道》專訪三個項目的負責人，就以嶄新方式推動極具意義的社區項目分享卓見。

該計劃另設有「領展大學生獎學金」，支持家庭三代中首代大學生實踐夢想，擴闊視野。今年收到合共800份申請，並從中選出190名獎學金得主。

創新是領展的成功基石，我們期望透過「愛∙匯聚計劃」，鼓勵更多社福機構以嶄新模式推展公益，為促進社區發展出力。


行政總裁
王國龍