Q1 2020
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CEO’s Views

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Our First Foray outside
Greater China Region

Our First Foray outside Greater China Region

The year 2020 marks the 15th anniversary of Link. Since our IPO in 2005, we have striven to enhance the shopping experience across our legacy assets while driving inorganic growth to build a more resilient, diversified portfolio. We recently announced the acquisition of the 100 Market Street office tower in Sydney’s city centre, our first overseas acquisition, building on a long track record of extending our expansion strategy prudently.


Supported by a close-knit team that pushes the boundaries, Link takes an incremental, step-by-step approach to tapping new markets and expanding our role in the industry’s value chain. In 2015, the year of our 10th anniversary, we made our first acquisition in the Mainland market. With successive investments, our footprint has expanded over the years to cover all four Mainland tier-one cities – Beijing, Shanghai, Guangzhou and Shenzhen. All the while, we have continued to invest in our home market in Hong Kong by enhancing the retail centres and fresh markets in our legacy portfolio, expanding to the city’s core retail district, and developing a Grade-A office tower in Kowloon East that has added to our capabilities in property development and office asset management.


The skills and insights we have developed from these past endeavours have laid a strong foundation for our first overseas expansion move. Like many of our past acquisitions, 100 Market Street boasts strengths that include excellent connectivity, limited competition, a sizeable catchment and long-term growth potential. Although our new Australian asset is a relatively small investment in comparison with our overall portfolio value, it is a testament to our ability to invest beyond the Hong Kong and Mainland China markets, and it marks an important first step in diversifying our business internationally.

While Hong Kong will remain our home and core market, we look to incrementally enhance our presence in Mainland China and the gateway cities of major developed markets, such as Australia, Singapore, Japan and the UK. With our medium-term target Vision 2025 as an aspiration, we will build on our solid business foundation and leverage our professional management abilities to add value for stakeholders in the increasingly diverse locations where we serve.

George Hongchoy

Chief Executive Officer

Our First Foray outside Greater China Region
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