Doing Well by Doing Good
國際購物中心協會每年舉辦的頒獎典禮，深受商場業界推崇，被視為行業的「奧斯卡」。今年，領展憑著旗艦慈善及社區參與項目「愛‧匯聚計劃」，擊敗全球多個地區優勝項目，取得協會之基金會頒發的全球業界大獎「Albert Sussman國際社區支援獎」，是首間獲此國際殊榮的香港商場業主，表揚領展在社區服務方面的貢獻。
領展「愛‧匯聚計劃」四年前推出，合共捐助逾3,800萬港元，支持惠及青年、長者及有需要人士的項目。當中，「社會服務資助」贊助項目逾30個，服務種類廣泛，包括回收可用食材製成飯餐捐贈予基層家庭、以街舞凝聚青年群體，及推廣長幼共融等等，受惠人數逾150萬人。該計劃近年更開創新猷，加入「地區項目資助」及領展「第一代大學生」獎學金，為有需要社群提供適切支援，並且協助年青人拓展抱負。
對於構建共融社區，領展亦未有停下腳步；為期五年的二億港元暢通無阻通道設施優化工程快將完成之際，我們正籌備全新工程，以期提升物業內的休憩及康樂設施，增加設施使用量，構建長幼共樂的友善社區。
領展不遺餘力推動公益，獲頒全球業界大獎，證明香港企業於可持續發展的表現，跟國際同業看齊。企業社會責任提倡企業不單只看盈利，業務營運還要以可持續發展為本，考慮對社會和自然環境所造成的影響。
隨著可持續發展的理念於商界進一步植根，相信更多企業會以之為營運核心，更有效顧及持分者的利益。諺語有云：「行善得福」(Doing Well by Doing Good)，與「連繫好生活」的企業願景互為表裡。
新的一年來臨，謹祝大家新年進步，身體健康！
行政總裁
王國龍
Albert Sussman國際社區支援獎
The Albert Sussman International
Community Support Award
Widely known as the “Oscars of the global shopping mall sector”, the annual award presentation of the International Council of Shopping Centers (ICSC) is highly regarded by the industry. At this year’s award presentation, Link’s flagship charity and community engagement programme, Link Together Initiatives, won the Albert Sussman International Community Support Award, the global industry award presented by the ICSC Foundation. Link is pleased to be the first Hong Kong shopping centre owner to garner this internationally coveted honour, which recognises our commitment to community sustainability.
Since its launch four years ago, Link Together Initiatives has donated over HK$38 million to support the well‑being of youngsters, the elderly and the needy. Amongst the over 30 major service projects are food recycling programme, outreach initiative targeting young night drifters and project promoting intergenerational harmony. Benefitting over 1.5 million people since its establishment, the programme has expanded to include new funding categories, i.e. District Project Fund and Link First Generation University Student Scholarship, to offer more local community‑based services and support young people in pursuit of their dreams.
Building an inclusive community also lies at the heart of our sustainability efforts. With our HK$200 million five‑year programme to enhance barrier‑free access (BFA) facilities nearing completion, we are actively embarking on a new improvement programme to upgrade the open space recreational facilities in our properties to cater to the needs of the community and further our vision of a child– and senior‑friendly community.
Winning the Albert Sussman International Community Support Award recognises Link’s steadfast commitment to the well‑being of the community and offers clear evidence that Hong Kong corporations are on par with their international peers in terms of sustainability performance. The central tenet of corporate social responsibility (CSR) is that instead of focusing only on the bottom line, companies should operate their business in a way that promotes sustainable development and gives due consideration to the well‑being of society and the natural environment.
At Link, we believe in “doing well by doing good”, as the old saying goes. As the business community increasingly takes heed of this adage, I believe a growing number of companies will make sustainability a core part of their operations to more effectively cater to their stakeholders’ needs, thereby making our world a better place.
Last but not least, may I wish you all a prosperous and fruitful New Year!
George Hongchoy
Chief Executive Officer
