抱負 - 成為世界級的房地產投資及管理機構,服務社群並提升其生活質素。使命 - 履行下列承諾與持份者共建關係,優質服務、物有所值、結伴社區、合作無間、共同創造、持續發展。信念 - 以互相尊重追求卓越恪守誠信及團隊精神,管理及運作業務。
各位讀者:

在領匯工作,每日對內對外面對形形式式的挑戰。現實生活中,一般都沒有絕對的對與錯;因此,我們需要為管理層及前線員工制訂一套工作守則,讓他們遇到困難時,作為解決及處理問題的依據。

2010年7月,我們召集了40多位高級經理和部門主管,離開辦公室兩天,就制訂有關守則提出多項的建議,之後更成為公司的重要方向和指標:

領匯抱負、使命及信念 (VMV) —
以一頁海報,訂明公司的抱負、使命及信念

領匯守則 —
以一頁海報,說明我們欣賞的及鄙視的行為

領匯管理準則 —
一頁給予經理級同事的指引

這些守則知易行難,但卻足可成為行事的依據。遇到困局,苦無對策,不知下一步如何踏出,我們可以翻看領匯的VMV或以上的守則,然後反問自己:「我所作的決定是否合乎公司的VMV?」如果答是,那就是我們應該依循的方向。

面對今日愈趨複雜的法規及眾多持份者的不同期望,我們應該以反映正確價值觀的守則為依歸。只有這樣,我們才能本著良心去做好本份。領匯的抱負其中重要一環是「服務社群並提升其生活質素」,這無疑是很高的要求,但只要我們能貫徹始終,領匯將會成為香港社會被受尊重的一員,也會成為最佳僱主的首選。

至理明言可能只是短短幾個字,但卻要窮一生的努力才能做到。我希望所有員工都以互相尊重、追求卓越、恪守誠信及團隊精神為個人信念。透過身體力行,領匯定會向著正確方向邁進;亦只有堅守著我們的抱負、使命及信念,領匯才能不斷向前,創造佳績,與所有持份者及社區一同建立更美好的香港。
執行董事兼行政總裁
王國龍
2012年3月

We Value - Customer Focus, Respect & Accommodating, Listening, Team Spirit, Professionalism, Take Ownership, Being Proactive, Strive for Excellence. We Disdain - Dishonesty, Passing The Buck, Finger Pointing, Bad Mouthing, Spreading False Rumors, Bullying, Any Form of Discrimination.
Dear Readers,

On a daily basis, The Link faces multiple challenges both internally and externally. In the real world, there is often no clear right or wrong answer. Therefore a set of guiding principles is essential for our managers and employees – these principles are what they can turn to in difficult times.

In July 2010, more than 40 senior managers and department heads went offsite to confer for two days, during which a number of proposals were put forward that later became the following:

The Link VMV (Vision, Mission and Values) Statement -
A one-page poster clearly presenting our VMV

The Link Code of Conduct -
A one-page poster listing behaviours we admire and behaviours we disdain

The Link Management Standards -
A one-page guideline for our managers

These are "simple to read, not-so-simple to execute" principles that provide guidance for our staff when they deal with difficult situations. If any of our managers find themselves in a difficult position, and are unsure about their next step, they can look at our VMV, or any of these statements, and ask themselves: "Is my decision in line with The Link VMV?" If it is, that is the direction they should take.

In today's world, with complex regulations and varying expectations from multiple stakeholders, we should always keep in mind those principles that reflect proper basic values. By living out these principles, we can be confident of a clear conscience at all times. A crucial part of our vision is "improving the lives of those around us." This is a tall order, but if we live up to this vision, The Link will surface as a reputable member of the Hong Kong community and an Employer of Choice.

The most profound teachings are usually said in a few words, but require a lifetime to deliver. I urge all of our people to live up to our values: Respect, Excellence, Integrity & Teamwork. By doing so, The Link will always be heading in the right direction. Perseverance and commitment to our VMV will take The Link to a level beyond that which any financial plan can deliver. Together with our stakeholders and communities, we will build a better Hong Kong.
George Hongchoy
Executive Director and CEO
March 2012



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