資產管理部門
發揮物業潛力  不斷提升增值
Asset Management Department
Enhancing the Properties' Potential and Value
公司要維持收入增長,必須著眼看市場情況,瞭解市場所需,提升服務質素,加強商戶組合,提供多方面消閒購物選擇,穩固及提升人流及商戶營業額,物業才能說得上有更穩固及長遠的升值潛能。成立只得數月的資產管理部門,擔當「商場醫生」的角色,替領匯旗下的商場「把脈」,為物業制定資產提升的策略,達至企業盈利增長之餘,亦能提升社區人士生活質素的長遠目標。

於去年底加盟領匯的資產管理主管何瑞容,首要任務是在領匯旗下眾多商場中,挑選了13個作詳盡的資產增值分析。「這13個商場包括現時領匯資產值最高的10大商場,並已先後完成了資產提升工程(AEI),再加上赤柱廣場,及剛於去年收購的南豐廣場及海悅豪園。」另一主要任務就是推進資產提升項目,進行可行性研究以評估財務回報,並在可達到目標投資回報率的物業,推行資產提升計劃。

何瑞容強調,即使物業已完成資產提升工程,仍需因時制宜不斷檢討,配合市場情況而持續改進。「以將軍澳尚德商場為例,隨著近年區內多個新落成的私人住宅,以及如雨後春筍般出現的新商場,居民的選擇越來越多,亦令競爭變得激烈。面對營商環境的改變,尚德商場已不能單靠大型超市及街市去滿足居民,必須全面加強商戶組合,例如引入特色商戶和食肆來保留顧客,甚至吸引新顧客。」
資產管理運作流程
了解商場的營運狀況 → 替商場定位 → 與各部門溝通 → 制訂短、中及長期的增值策略 → 擬定財務計劃書 → 執行
Workflow of Asset Management
Review on the operation of shopping malls → positioning of shopping malls → communication with different departments → formulation of short-term, medium-term and long-term asset management strategies → drafting of budgets → execution
領匯資產管理主管何瑞容(站立者)認為,資產管理部門的同事需要擁有同理心,明白各持份者的關注及需要,才能令策略得以順利推行及達到成果。
Ms Amy Ho, Head of Asset Management (standing) believes that the asset management team should be considerate and discerning while coordinating with different departments for successful implementation of strategies
加強各方溝通  首要取得認同
她又以慈雲山中心為例,她會問︰「面對鄰近商場的競爭,目前的商戶組合是否仍可優化?引入那些商店才可吸引更多顧客消費,為他們帶來更多新意呢?

她形容資產管理部有如「有病醫病、無病補身」的「商場醫生」,運作與其他部門有著千絲萬縷的關係。「租務、物管及營運、市場推廣等部門,都是前線工作人員,他們對營運商場的每個細節都相當了解,故此會一起對物業作出全面的分析。另外亦會參考公司為該區進行的顧客或市場調查報告,然後深入探討如何為每個物業定位,接着就是推動和執行計劃。大家有共同的目標,就更事半功倍。」
提升競爭優勢  保持社區融和
何瑞容表示,制定長遠的資產增值策略,不會只從不斷調升租金收入著眼。「領匯旗下商場的租戶,不少都是個體經營的小商戶,我們鼓勵及協助他們看清現時市場大形勢,協助提升競爭力,他們做到生意,自然欣然受市場的租金。」她坦言,在考慮商場的資產增值時,需要與小商戶與時並進,在推動盈利增長和保持社區融和中,取得平衡。

商場方面,商戶組合如能迎合顧客口味,自然能吸引人流。「不過,商場的硬件例如燈光亮度、冷氣、洗手間等,都要有良好的保養及維修;軟件如客戶服務也要達到水平;配合市場推廣活動,才能吸引顧客再次光顧。」

由此可見,資產管理部門的同事,既是專才,又是通才。「我本身是產業測量師(General Practice Surveyor),在投資、資產管理、租務、市場推廣等範疇都有多年的經驗;同時更要有良好的溝通技巧,促進部門溝通,攜手推動增值策略。」何瑞容更透露,由於部門成立不久,目前主要借調其他部門同事履行日常工作,但未來將會陸續增聘專才,針對不同物業,做好「商場醫生」的角色。

「領匯的物業組合龐大,要有效率地進行資產提升工作,必須依靠團隊的力量,各部門同事發揮其所長,眾志成城,以發揮物業潛力為目標。」

Since it was established a few months ago, the Asset Management Department has taken up the role of "Shopping Mall Doctor," keeping a close watch on the pulse and activity of The Link's shopping malls. The department formulates asset management strategies for properties in order to achieve steady revenue growth for The Link, as well as long-term improvement of the quality of life for the communities.
Strengthened Communication for Overall Commitment
Ms Amy Ho, Head of Asset Management at The Link, selected 13 shopping malls for detailed asset enhancement analysis, followed by the implementation of their asset enhancement projects. While asset enhancement of certain properties has been completed, it calls for continuous review and adjustments in response to changing market trends.

As the "Shopping Mall Doctor," the asset management department has regular meetings with leasing, property management and operations and other departments who know the every detail of shopping mall operation in order to conduct comprehensive analysis of the properties. With reference to the market survey done by The Link, the team will further examine the positioning of individual properties. The department also closely collaborates with other teams within the company to devise strategies that are then approved by different departments.
Improved Competitiveness for Community Harmony
In formulating long-term asset management strategies, rent increases is not The Link's sole consideration. Providing an overview on market trends is key to helping the tenants to improve their competitiveness. For asset enhancement of properties, The Link works closely with its tenants to prepare them for a shifting economy, and to strive for a balance between revenue growth and community harmony.

The staff members of the Asset Management Department are both specialists and generalists, who have extensive knowledge in areas including surveying, asset evaluation, leasing and property management. They are also excellent facilitators who promote communication among different departments in executing asset management strategies. As the department is newly established, it is utilizing staff members from other departments in its daily operation. In the future, the department will expand its team of specialists to oversee different properties and strengthen its role as the “Shopping Mall Doctor.”
無論是正在進行提升的尚德商場(圖)或是已完成資產提升工程的慈雲山中心,仍須因應市場變化,持續改善,提升競爭優勢。
Whether it is Sheung Tak Shopping Centre (photo) undergoing asset enhancement, or Tsz Wan Shan Shopping Centre with AEI completed, in order to further improve their competitiveness, they will be subject to continuous review and improvement in consideration of future changes in the market.
無論是正在進行提升的尚德商場(圖)或是已完成資產提升工程的慈雲山中心,仍須因應市場變化,持續改善,提升競爭優勢。
Whether it is Sheung Tak Shopping Centre (photo) undergoing asset enhancement, or Tsz Wan Shan Shopping Centre with AEI completed, in order to further improve their competitiveness, they will be subject to continuous review and improvement in consideration of future changes in the market.



800名員工出席分享會
Staff Town Hall - 800 Employees in Attendance
800名員工出席分享會
Staff Town Hall - 800 Employees in Attendance
為了讓同事更清晰了解領匯的發展步伐及方向,我們於4月2日假九龍灣國際展貿中心舉行「員工分享會」,約800名 (近9成) 職員出席。行政總裁王國龍在分享會上提到,雖然領匯股價在過去一年節節上升,跑贏大市,但他仍向同事分享,強調工作必須時刻謹記領匯的「抱負、使命及信念」,致力提供更好的服務,改善社區及市民的生活質素。王國龍向全體員工闡釋領匯發展增長模式的三個重要環節 (1) 資產管理、(2) 資產提升及(3) 資產收購,每一個環節都十分重要,而亦一脈相連,鼓勵同事先管理好目前的物業,為未來進一步擴展物業組合奠下穩固基礎。
秉承領匯「抱負、使命及信念」
The Link's "Vision, Mission and Values"

本港在未來5至10年將有多項大型基建設施落成,王國龍鼓勵員工要高瞻遠矚,思考領匯未來在社會上擔當的角色,如何把握大大小小基建例如港鐵沙中線、高鐵甚至港珠澳大橋所帶來的新機遇,當前做好準備,免得錯過了發展的好良機。
領匯品牌 -「模範業主」
Brand Building: The Link - "Landlord of Choice"

為進一步提升服務水平及營運效率,領匯由今年4月1日起,4個部門會重整架構以提高積效,包括維修及保養部、工程部、物業管理及營運、停車場物業支援。另外,亦會新成立一個專責管理街市的部門,以「租管合一」的概念,全力策劃旗下鮮活街市的未來發展路向;至於資產管理部會專注為旗艦物業規劃未來5至10年的發展計劃,策略性地提升物業潛力;配合推行已有一年的神秘顧客評核計劃,向將領匯品牌塑造成「模範業主」(Landlord of Choice) 的目標邁進。
行政總裁王國龍在員工分享會上鼓勵員工秉持領匯的「抱負、使命及信念」,要高瞻遠矚,為領匯未來5至10年的發展籌謀。
George Hongchoy encouraged all staff members to be forward-looking and to reflect upon The Link's roles in the society in the future, in order to identify and gear up for the right opportunities for development.
To give our staff a clearer view of The Link's forthcoming developments, we hosted the Staff Town Hall at the Kowloon Bay International Trade & Exhibition Centre on 2 April, with close to 90% of our employees in attendance. George Hongchoy, Chief Executive Officer remarked that all staff members must follow The Link's "Vision, Mission and Values" in order to provide better service and to help improve the quality of life of local residents and communities.

To enhance service standards and efficiency of our operations, several departments including : Repairs and Maintenance, Engineering and Maintenance, Property Management and Operations, as well as Car Park and Management Support, have been restructured for improved efficiency. A new department will be set up for the management and leasing of fresh markets. Asset Management Department focuses on formulating 5- to 10-year development plans for our flagship properties. Along with the Mystery Shopper Programme that has been in place for the past year, these new strategic moves will further strengthen The Link's brand towards becoming the "Landlord of Choice".


Your
Voice
讓員工發聲
The Staff Online Forum
我們相信高透明度的企業管理文化可讓員工對公司有信心,有助他們投入工作。為加強與員工的溝通和交流,領匯於2010年11月在公司內聯網成立「Your Voice」員工討論區,歡迎員工就不同範疇的議題,分享看法及交換意見。討論區的七大主題區域包括工作經驗分享、生活消閒、員工活動、新聞故事背後等。自該平台開通以來,已有近400個討論主題,逾1,800個回應貼子。瀏覽「Your Voice」,已成為大部分員工工作生活的一部分,亦讓員工可以緊貼公司最新動向。

在 Your Voice,同事可匿名發表對管理層甚至是執行決策的看法,亦有同事就加薪幅度、工作量、各種工作壓力、管理制度及變動等發聲;管理層亦會參考甚或採納推行同事在討論區提出的意見,例如男士陪產假、員工油卡、泊車優惠等。

We believe that transparency in corporate culture is key to gaining employees' trust in the company and fostering their motivation. To strengthen employee communication and interaction, The Link created the staff forum - "Your Voice", on the company's intranet in November 2010, where staff members are encouraged to share their opinions on various topics. To date, over 1,800 replies have been posted to about 400 discussion topics. The management adopted and implemented many of the good ideas proposed by staff on this forum, such as the paternity leave, staff petrol card and parking concessions.
公司內聯網成立 Your Voice 討論區,很多好意見被管理層採納並付之實行,讓員工得到最大的益處。
With the staff forum, “Your Voice”, on the company's intranet, many excellent suggestions have been put into practice by our management to the benefit of our staff.
公司內聯網成立 Your Voice 討論區,很多好意見被管理層採納並付之實行,讓員工得到最大的益處。
With the staff forum, "Your Voice", on the company's intranet, many excellent suggestions have been put into practice by our management to the benefit of our staff.


僱員支援計劃 助員工全人健康發展
Employee Assistance Programme for Whole-Person Development
僱員支援計劃
助員工全人健康發展
Employee Assistance Programme
for Whole-Person Development
「僱員支援計劃」推出的活動和工作坊,獲同事踴躍參與,至今參加工作坊已達 80 人次。  The activities and workshops under the Employee Assistance Programme have drawn an enthusiastic response from staff. To date, 80 employees have participated in the workshops.
「僱員支援計劃」推出的活動和工作坊,獲同事踴躍參與,至今參加工作坊已達 80 人次。
The activities and workshops under the Employee Assistance Programme have drawn an enthusiastic response from staff. To date, 80 employees have participated in the workshops.
個人諮詢及輔導服務
Professional Personal Counselling and Consultation
有調查反映,本港三分之一的企業員工長期受到心理問題困擾,比例遠超外國。領匯為讓員工能得到全人健康發展,委託富達盟信顧問,自去年9月1日起為員工及其直系家屬提供全面的僱員支援服務,包括設立24小時心理輔導熱線、面談及透過不同的活動,讓同事能更有效地處理工作、人際關係、個人成長及家庭等各方面的事情。計劃推出近9個月,已舉行了數次活動和工作坊,教導同事如何正確及有效舒解壓力,還有「D.I.S.C.職場性格解碼」講座,教授大家在職場上的人際分析及應用技巧;致電熱線的求助個案,涉及問題包括人際關係、工作量過重、工作轉變、健康諮詢等,同事們都表示熱線能有效協助他們解決問題及舒解部分壓力。

未來公司會陸續安排更多身心健康講座,講題包括:個人壓力及情緒管理、人際互動技巧、家庭及感情關係處理、生活健美貼士等,幫助員工建立健康身心,在工作和生活中,作全人健康發展。

As of 1 September, 2011, in partnership with Four Dimensions Consulting Limited, The Link offers a comprehensive employee assistance programme to staff and their immediate families. This includes a 24-hour counselling hotline, in-person meetings and other activities. These initiatives help our staff handle their work, interpersonal relationships, personal development and family matters more effectively. In the future, we will continue to organise a variety of wellness seminars to help our employees achieve physical and mental wellness and a whole person development.
領匯 4 名保安同事 獲最佳保安員獎
Staff Awarded "Best Security Guard"
領匯 4 名保安同事
獲最佳保安員獎
Staff Awarded "Best Security Guard"
駐場的前線員工經常要接觸顧客及商戶,是商場的靈魂人物。4 名分別來自天水圍天澤商場及頌富廣場的保安同事,包括麥秀冰、詹翠月、馮錦成及張偉榮,憑着他們出色的工作表現,包括曾協助商戶追捕盜竊疑匪,在「2011年度新界北總區最佳保安員選舉頒獎典禮」上獲得「傑出表現獎」。

每位員工均抱着熱心助人的信念為大眾服務。頌富廣場最近接獲讚揚信,讚揚領匯員工協助一名內地旅客尋獲在該廣場遺失的手袋。
最佳保安員得獎者 Award winners of the "Best Security Guard"
最佳保安員得獎者
Award winners of the "Best Security Guard"

領展 Link