培養良好品格 共建愉快家庭
Character Counts
「CHARACTER COUNTS!」品格教育模式，以六大品格支柱為基礎，深受美國教育界歡迎，調查顯示有效培養正確價值觀，改善兒童行為，有助減少輟學情況。在領匯「愛•匯聚計劃」捐助支持下，寰宇希望推出「好品格家庭社區計劃」，透過外展活動把該教育模式引入香港社區，協助在職父母培育子女品格，加強親子溝通技巧，建構愉快和諧家庭。
項目負責人寰宇希望項目總監鍾有榮說：「親子之間出現磨擦，大多源於品格問題，例如子女欠缺責任心、不按時做好家課、對長輩無禮貌。因此，以品格教育為切入點支援家庭，協助建立親子關係，對孩子日後成長，以至發展事業都大有裨益。」
項目參照「CHARACTER COUNTS!」的六大品格支柱，就盡責、關愛、尊重、誠信、公平、公民責任六項價值，向家庭灌輸正確觀念，由於這些價值易於反映在生活行為上，較易量化評估成效。
項目將於深水埗、元朗區內多個領匯商場舉辦遊戲日，利用遊戲向家庭推廣品格教育，帶出正確的價值觀，亦會向家長了解親子相處情況，藉以揀選50個有需要家庭，邀請加入成為會員。領匯員工亦有擔任義工，協助舉辦活動。
為令品格教育的理念植根，贈予會員家庭的教育套裝，按家庭環境所需悉心設計，內含桌上遊戲、親子手冊及家庭日用品。「父母子女一起參與桌上遊戲，有助增進親子關係，而食物托盤、保暖杯印有鼓勵句語，時刻提醒要緊守價值。家長亦不時收到我們的教養短訊，並獲安排家訪，提供管教子女諮詢服務，並且參加親子品格日營，協助於生活上實踐相關理念。」
"CHARACTER COUNTS!", a character-building method widely adopted by the educational sector in the US, helps build children's character and improve their behaviour by nurturing ethical values. With the support of "The Link Together Initiatives", Hope Worldwide has launched the "Good Character Family Community Programme" to bring this model to Hong Kong and offer much-needed support to working parents in cultivating children's character and improving parent-child relationships.
David Chung, Programme Director of Hope Worldwide, said, "A child's character problems, such as lack of a sense of responsibility and disrespectfulness, are often the causes of a tense parent-child relationship. Character education is where we would like to give support to families and foster better parent-child relationship."
Modelled on "CHARACTER COUNTS!", the project aims to cultivate positive mindsets and instil six values in families: trustworthiness, respect, responsibility, fairness, caring and citizenship. These traits are reflected in daily behaviours, making it easy to assess the results.
Roadshows are organised at The Link's shopping centres in Sham Shui Po and Yuen Long to promote character education and identify families with needs, who will be invited to join a family club and given a member pack containing an educational chess game, handbook and household items with promotional messages. "This pack aims to help families acquire and internalise the six values. Home visits will be arranged to advise them on parenting. Member families are also invited to a day camp to help put those values into practice." Staff volunteers from The Link also helped in event organisation for the project.
「好品格家庭社區計劃」發揮創意把品格教育架構由學校引入到家庭，並推廣至社區，是年度內唯一獲得領匯「愛•匯聚計劃」的「創意服務資助」項目。
Reaching out to the community to promote character education in families, this project was the sole recipient of the "Innovation Fund" of "The Link Together Initiatives".
社區內舉辦遊戲，為街坊帶來愉快時光。孩子有機會透過活動鍛練反應，認識關愛，做事更加自主。
The game booths have brought fun to the neighbourhood. Children have the chance to sharpen their response times and learn about caring for others and taking the initiative.
何太 Mrs Ho
我們重視家教，因此孩子十分有責任感。桌上敎育遊戲提倡顧己及人，訊息正面，期望區內舉辦更多同類活動。
The board games have conveyed the message on being considerate. Our family believes in parenting. We hope more of similar activities will be held to benefit the neighbourhood.
崔太 Mrs Chui
「愛‧匯聚計劃」為領匯的旗艦慈善及社區參與項目，本年度捐出約750萬港元，支持慈善機構透過九個社區項目，服務有需要社群。
As The Link's flagship charity and community engagement programme, "The Link Together Initiatives" is donating nearly HK$7.5 million in the current funding year to support non-profit organisations to serve people in need through nine community projects.
夥拍商戶關愛社區
Partnering with Tenants to Share Joy with Seniors
領匯一直透過與商戶合作，發揮社區的互助關懷精神。2014年11月22日聯同樂富街市的商戶㩦手舉辦「領匯開心商戶樂社區」活動，招待九龍城浸信會長者鄰舍中心的20多位老友記來到街市，享用商戶悉心炮製的各式健康美點，更贈送豐富禮物包，歡度温馨開懷的一個下午。
商戶亦支持共建快樂社區，並以特別烹調方式製作專為長者而設的美點。領匯行政總裁王國龍更親自到場與眾人一起暢談生活逸事，品嚐美食。
As part of its efforts to build closer relationships with the community, The Link and Lok Fu Market tenants presented the "Happy Tenants WeCare Programme" on 22 November 2014. Over 20 elderly people from a nearby neighbourhood elderly centre were invited to the market to enjoy the healthy snacks made by tenants. George Hongchoy, Chief Executive Officer joined the event and shared a good time with the guests.
凝聚社區力量鮮活街市捐贈剩食
Reducing Wasted Food at Fresh Markets while Helping the Needy
街市每天為市民提供新鮮食糧，是食物回收及轉贈的有效渠道。世界綠色組織得到領匯「愛‧匯聚計劃」的支持，舉辦「食物送出愛 – 長幼共融新鮮食物捐贈計劃」，由義工把兩個鮮活街市每天賣剩或被摘掉的蔬果，轉贈予長者及有需要家庭。
根據該組織在石籬及H.A.N.D.S兩個街市進行的分析，可食用類別蔬果佔廚餘總量高達三至四成。除了金錢資助，領匯亦呼籲商販參與回收及提供場地協調等工作，凝聚社區力量，幫助有需要社群，減少浪費。該計劃招募青年及長者加入義工隊，將食物轉贈，以及參與由青年舉辦的「廢物升級工作坊」，藉此拉近長者及青少年之間的距離。
Fresh markets are typically left with surplus food at the end of each day, making them an effective platform through which to donate edible food to those in need. Supported by "The Link Together Initiatives", the World Green Organisation (WGO) has launched the "Linking Food with Love - From the Golden Age to the Greens" project, aiming to reduce wasted food while assisting the needy. Edible fruits and vegetables that are usually discarded by two of Hong Kong's fresh markets will instead be donated to needy members of the community.
According to a WGO study conducted at H.A.N.D.S Market and Shek Lei Market, edible fruits and vegetables account for 30–40% of food wasted at the markets each day. In addition to funding the project, The Link has rendered its full support by encouraging stall tenants to participate, as well as offering venues for the collection of redistributable food. Both youths and seniors have been recruited as volunteers for the project.
環境局局長黃錦星(中)，連同世界綠色組織及領匯代表，主持項目啟動禮。
Wong Kam-sing, Secretary for the Environment (centre), together with representatives from WGO and The Link, officiates at the project's kick-off ceremony.
街市大使 跟你做朋友
A Helping Hand at Fresh Markets
屢獲殊榮的領匯街市提升項目，引入全新管理概念，並聘請區內街坊擔任顧客服務大使。服務大使需主動協助街市顧客，例如提供場內貨品、檔戶、設施有關資訊，及餸菜建議等。如有長者要求協助把餸菜送到居所附近，她們亦會盡量配合。每天能夠接觸大量顧客，並結成朋友，拉近社區鄰里關係，是工作最大樂趣。
三位屯門街坊任職 H.A.N.D.S 的街市大使，分享其工作感受。
As part of The Link's award-winning fresh market enhancement project, local residents nearby were hired as Service Ambassadors at the renovated fresh markets. Their everyday tasks include keeping customers informed about goods provided by stall tenants, new services and facilities, and offering them cooking ideas. If needed, they also help elderly customers bring their purchased goods home.
Three service ambassadors of H.A.N.D.S Market shared how they felt about their work.
服務大使唯唯：顧客及商戶亦會分享時令菜式的好「煮」意， 不但自己得益， 亦可介紹予其他顧客。工作中亦學懂聆聽，與家人關係亦因而有所改善。
Ambassador Wei Wei: In our daily work, we learn more about cooking from stall tenants and customers, so we have more ideas to share with other shoppers.
服務大使雁姐：街市提升後，環境整潔乾爽，猶勝超市，不但保留傳統特色，亦提供各式傳統食材，顧客可以購買少量貨品， 對於小型家庭特別方便。
Ambassador Sister Ngan: The renovated market provides a more hygienic environment while keeping traditional features, including a broad range of traditional products, and allowing customers to buy goods in small quantities.
服務大使連姐：環境改善，街市購物成為享受，假日吸引不少顧客一家大小前來。H.A.N.D.S街市交通方便，作為大型商場的一部分， 有助吸引年輕人和區外顧客到場。
Ambassador Sister Lin: After the renovation, visiting the fresh market has become an enjoyable experience. More customers are coming with family members during holidays.
加入業界基準組織
倡導可持續發展
Advancing Sustainability
in New Industry Advocacy Role
2014年，領匯在「全球房地產可持續性基準」(GRESB)調查中獲得最高的綠星評級。
領匯2014年11月獲納入「全球房地產可持續性基準」轄下的亞太地區基準委員會。此新角色有助領匯了解更多可持續發展的最新發展方向，並應用於旗下的物業組合，更會於區內及全球房地產行業內，擔任可持續發展的倡導者及提出建議，持續提升全球房地產可持續的標準調查。
「全球房地產可持續性基準」調查提供框架，讓投資者了解和評審綠色建築和可持續發展房地產的投資機會，藉以減少環境、社會及管治有關風險，提高回報。領匯一直致力將可持續發展融入物業組合的營運，並取得卓越成績，包括訂立30/20的願景，於2020年前減少能源消耗三成，並於政府「明智減廢計劃」中持續獲評為表現優越，旗下赤柱廣場已獲取HK-BEAM白金認證。
In 2014, The Link REIT was recognised as a "Green Star" performer, the highest category, in the latest iteration of the GRESB Benchmark Survey.
In November 2014, The Link REIT was accepted onto the Global Real Estate Sustainability Benchmark's (GRESB) Asia Pacific Benchmark Committee. In this capacity, The Link will have an opportunity to identify and apply new real estate sustainability best practices to its own portfolio, serve as a regional and global advocate for implementing sustainability in the real estate industry, as well as provide feedback and recommendations towards continually improving the GRESB Survey.
The GRESB Survey provides a framework for investors to understand and measure how investing in green buildings and sustainable real estate can reduce exposure and risk to environmental, social and governance challenges, thereby producing better returns for investors. The Link REIT has been committed to integrating sustainability throughout its portfolio, with notable recent achievements including establishing a 30/20 vision to reduce total energy consumption by 30% by 2020, achieving HK-BEAM Platinum certification for Stanley Plaza and consistently being awarded "Excellence" rating in the HKSAR Government's WasteWi$e programme.
領匯獲載入
《可持續發展年鑒》
The Link Included in
Sustainability Yearbook
領匯獲載入《可持續發展年鑒2015》，該年鑒由可持續發展的評審權威RobecoSAM發表，充分肯定了領匯在可持續發展範疇的傑出表現，在全球房地產業界中領先同儕。領匯為香港唯一獲載入該年鑒的房託及企業，代表領匯在可持續發展範疇方面為全球房地產業界最頂尖的15%企業之一。
The Link has been selected for the Sustainability Yearbook 2015 published by RobecoSAM - a leading asset management firm focusing on sustainability funds. As one of the top-scoring companies in the international real estate sector, The Link's excellent sustainability performance has again been recongised through this achievement. The Link is the only REIT and company in Hong Kong to be included in the yearbook, which represents the top 15% sustainability performers in real estate sector worldwide.
捐贈禮物 宣揚關愛
Donating Gifts to the Needy
領匯與香港機場管理局今年1月首次合作舉辦禮物捐贈活動，設於十個領匯商場、救世軍總部及香港國際機場客運大樓的捐贈點，共收集逾六萬件禮物，包括玩具、糖果以及電腦等等，並交由救世軍轉贈予有需要的兒童及家庭。
領匯可持續發展總經理關凱臨博士（右）1月26日出席在機場舉行的閉幕禮時指出，活動宣揚社區關愛精神及推動可持續發展，並獲得員工及社區人士熱烈支持，近半數禮物經由領匯商場收集。
The Link and the Airport Authority Hong Kong jointly organised a gift donation campaign for the first time in January, more than 60,000 gifts received via collection points which include 10 of The Link's shopping centres, The Salvation Army Headquarters and the airport passenger terminal for donation to underprivileged children and families through The Salvation Army.
Dr Calvin Lee Kwan, General Manager – Sustainability (right), said, "This initiative aligns very closely with The Link's effort to promote community well-being and sustainable development. With strong public support, our centres accounted for close to half of the collected gifts."
保安職工出色表現 警務處嘉獎
Security Guards Recognised by the Police
由香港警務處主辦的2013至14年度「最佳保安服務獎勵」計劃中，領匯共有68名服務承辦商員工獲頒發獎項，包括獲得最高榮譽「最佳保安員獎」的啟田商場保安員劉登國。他於2014年初及時發現一宗食肆爆竊案，並即時報告警方，並協助於案發當晚拘捕疑犯。獎項旨在積極提升業界保安及物業管理服務質素，嘉獎表現優秀從業員。
At the "Best Security Services Awards Scheme" organised by Hong Kong Police Force for the year 2013-14, 68 employees of The Link's contractors won awards. Lau Teng Kwok, a security guard serving at Kai Tin Shopping Centre, won the highest honour - "The Best of Security Personnel Award" - for his uncovering of a burglary case at a restaurant in early 2014, leading to the prompt arrest of the suspect.