創造力是人類進步的原動力之一，企業要保持競爭力，需要勇於創新，持續為顧客增值，推動業務向前發展。領匯團隊透過為業務注入嶄新意念創造價值，於多個服務環節不斷推陳出新，部分措施更創業界之先，惠及商戶、顧客、員工等多方持份者。
Innovation is critical to value creation and business development. By applying novel ideas in business operations, The Link's team is adding value and offering new services to benefit a wide array of stakeholders, including tenants, customers and staff.
提升前 Before renovation
提升後的大埔大元街市
Tai Yuen Market in Tai Po after renovation
Tai Yuen Market in Tai Po after renovation
赤柱廣場提升前
Exterior of Stanley
Plaza before renovation
Exterior of Stanley
Plaza before renovation
赤柱廣場提升後
Exterior of Stanley
Plaza after renovation
Exterior of Stanley
Plaza after renovation
領匯旗下182個商場及停車場，多年來服務全港市民。面對顧客對服務期望不斷提高，領匯緊貼市場脈搏，抱著創新的精神，發揮旗下物業組合的最大潛力，並因應各物業的特色注入新活力，豐富購物體驗。
自上市以來，先後有25個商場完成資產提升工程，為商場帶來新氣象，除了吸引鄰近屋邨居民更多留區消費，亦招徠跨區顧客，帶動商戶的生意，為社區提供就業機會，令社區經濟更添活力。
看似是科技企業專美的研究與發展，其實亦是房地產業界提升物業吸引力的重要法門。商場提升就如科技產品更新換代，透過嶄新的意念，為用者帶來更多方便、更多驚喜。專責物業提升工程的領匯團隊，從購物者角度出發，提升軟硬件配套及優化行業組合，甚至到海外地區取經，了解各地零售業者的成功經驗，啟發旗下物業更多提升意念。其中，大埔大元街市及赤柱廣場的資產提升計劃，不但達到上述多贏目標，過程中亦鑽研及實施多項新元素，為日後提升工作累積寶貴經驗。
Since IPO, The Link has completed 25 asset enhancement projects, bringing about enhanced shopping experience for visitors, more business for tenants, and more employment opportunities for community nearby.
A key for The Link's drive for enhanced customer experience lies in a corporate culture that values innovation. With a view to inspiring new enhancement ideas, The Link's team is approaching renovation works from the user's perspective, and learning from the success stories of overseas retail facilities. The asset enhancement stories of Stanley Plaza and Tai Yuen Market are the best showcase of how innovative ideas are generated and applied in renovation works. Stanley Plaza incorporated inspiration from Darling Harbour, Sydney, while Tai Yuen Market adopted numerous elements of Santa Caterina market in Barcelona.
相關網址 / Reference link : http://www.thelinkreit.com/TC/news/Pages/20120731Taiyuenmkt_video.aspx
自上市以來，先後有25個商場完成資產提升工程，為商場帶來新氣象，除了吸引鄰近屋邨居民更多留區消費，亦招徠跨區顧客，帶動商戶的生意，為社區提供就業機會，令社區經濟更添活力。
看似是科技企業專美的研究與發展，其實亦是房地產業界提升物業吸引力的重要法門。商場提升就如科技產品更新換代，透過嶄新的意念，為用者帶來更多方便、更多驚喜。專責物業提升工程的領匯團隊，從購物者角度出發，提升軟硬件配套及優化行業組合，甚至到海外地區取經，了解各地零售業者的成功經驗，啟發旗下物業更多提升意念。其中，大埔大元街市及赤柱廣場的資產提升計劃，不但達到上述多贏目標，過程中亦鑽研及實施多項新元素，為日後提升工作累積寶貴經驗。
Since IPO, The Link has completed 25 asset enhancement projects, bringing about enhanced shopping experience for visitors, more business for tenants, and more employment opportunities for community nearby.
A key for The Link's drive for enhanced customer experience lies in a corporate culture that values innovation. With a view to inspiring new enhancement ideas, The Link's team is approaching renovation works from the user's perspective, and learning from the success stories of overseas retail facilities. The asset enhancement stories of Stanley Plaza and Tai Yuen Market are the best showcase of how innovative ideas are generated and applied in renovation works. Stanley Plaza incorporated inspiration from Darling Harbour, Sydney, while Tai Yuen Market adopted numerous elements of Santa Caterina market in Barcelona.
相關網址 / Reference link : http://www.thelinkreit.com/TC/news/Pages/20120731Taiyuenmkt_video.aspx
別開生面的商場活動，凝聚社區
New promotion events help bring community together
New promotion events help bring community together
以赤柱廣場為例，翻新前原有物業受設計及佈局所限，未能有效利用場內各樓層及天然環境。於2011年完成投資額達2.27億港元的資產提升工程，則充分發揮商場潛力，並注入環保、旅遊及歡迎狗隻光臨的三大元素，廣場現已蛻變成一個適合一家大小的休閒旅遊地標，同時吸引本地市民及外地遊客。
赤柱廣場不但是領匯旗下首個歡迎狗隻的物業，亦是首個領匯物業獲香港環保建築協會頒發最高白金評級。廣場具備多項環保特色，包括設有風力發電街燈、使用節能二極光管及環保建築物料等。商場嶄新半透明式外觀設計，結合暖色木材元素，與周遭的自然環境相呼應。商場4樓設有全新觀景台、裝置全新設計的電梯上蓋及露天劇場玻璃帳幕，讓訪客在視線無阻下欣賞海景，讓臨海休閒零售物業的優勢發揮得淋漓盡致。
資產提升亦擴展至社區街市。鑑於傳統街市行業因超市競爭而逐漸式微，領匯以大埔大元街市作為首個優化街市的試點展開優化工程。活化後的大元街市，重整佈局間隔，加設有空調，商戶類別多元化，環境整齊光潔，更開創業界先河協助商戶引入八達通系統，方便顧客購物。人情味豐富的傳統街市，以嶄新面貌示人，成功吸引更多新客源。由於營商環境改善，大元街市商販的下一代更願意繼承生意，令傳統街市行業得以承傳。
商戶支援是商場營運的重要環節。領匯於2008年成立「領匯商戶學堂」，致力協助商戶掌握最新市場趨勢及提供業務技巧，為小商戶增值迎合社會趨勢，與時並進，提高競爭力，同時作為與商戶交流的持續發展平台。
領匯又於2011年推出「神秘顧客計劃」，委託獨立機構香港品質保證局進行神秘顧客計劃的評核，不同分區的商場透過良性競爭，提升包括軟件及硬件兩方面的服務水平；另又更新前線物業服務合約，以提供多項增值服務，包括為商戶提供免費舖面清潔、及點對點輕型垃圾收集服務等。
In 2011, The Link completed a HK$227-million asset enhancement programme for Stanley Plaza to unlock the centre's full potential, and turn it into iconic, family-oriented lifestyle destination. The Plaza is not only the first "dog-friendly" property for The Link, but also its first shopping centre to achieve BEAM green building Platinum standard. New green features include green roof to reduce heat load and beautify the environment, wind-powered lamp posts, and environment-friendly building materials. A new observation deck on the fourth floor, newly designed escalator covers, and improved amphitheatre canopy allow visitors to enjoy unobstructed sea view.
The revitalized Tai Yuen Market in Tai Po has set a new standard for market renovation. Improvements include relayout of shop floors, installation of air conditioning and a more diversified trade-mix. The market is also the first in the fresh market sector to support Octopus payment. The property's new modern look has drawn new customers. In view of the better business prospect, more second-generation members of existing store owners are willing to take up the family businesses, contributing to the sustainable development of traditional fresh market culture.
The Link Tenant Academy was launched in 2008 to support tenants' business development by helping them sharpen business skills and stay abreast of market trends. Introduced in 2011, the Mystery Shopper Programme aims to support and encourage service improvements among frontline staff. Frontline property service contracts were updated recently to provide more value-added services to tenants.
赤柱廣場不但是領匯旗下首個歡迎狗隻的物業，亦是首個領匯物業獲香港環保建築協會頒發最高白金評級。廣場具備多項環保特色，包括設有風力發電街燈、使用節能二極光管及環保建築物料等。商場嶄新半透明式外觀設計，結合暖色木材元素，與周遭的自然環境相呼應。商場4樓設有全新觀景台、裝置全新設計的電梯上蓋及露天劇場玻璃帳幕，讓訪客在視線無阻下欣賞海景，讓臨海休閒零售物業的優勢發揮得淋漓盡致。
資產提升亦擴展至社區街市。鑑於傳統街市行業因超市競爭而逐漸式微，領匯以大埔大元街市作為首個優化街市的試點展開優化工程。活化後的大元街市，重整佈局間隔，加設有空調，商戶類別多元化，環境整齊光潔，更開創業界先河協助商戶引入八達通系統，方便顧客購物。人情味豐富的傳統街市，以嶄新面貌示人，成功吸引更多新客源。由於營商環境改善，大元街市商販的下一代更願意繼承生意，令傳統街市行業得以承傳。
商戶支援是商場營運的重要環節。領匯於2008年成立「領匯商戶學堂」，致力協助商戶掌握最新市場趨勢及提供業務技巧，為小商戶增值迎合社會趨勢，與時並進，提高競爭力，同時作為與商戶交流的持續發展平台。
領匯又於2011年推出「神秘顧客計劃」，委託獨立機構香港品質保證局進行神秘顧客計劃的評核，不同分區的商場透過良性競爭，提升包括軟件及硬件兩方面的服務水平；另又更新前線物業服務合約，以提供多項增值服務，包括為商戶提供免費舖面清潔、及點對點輕型垃圾收集服務等。
In 2011, The Link completed a HK$227-million asset enhancement programme for Stanley Plaza to unlock the centre's full potential, and turn it into iconic, family-oriented lifestyle destination. The Plaza is not only the first "dog-friendly" property for The Link, but also its first shopping centre to achieve BEAM green building Platinum standard. New green features include green roof to reduce heat load and beautify the environment, wind-powered lamp posts, and environment-friendly building materials. A new observation deck on the fourth floor, newly designed escalator covers, and improved amphitheatre canopy allow visitors to enjoy unobstructed sea view.
The revitalized Tai Yuen Market in Tai Po has set a new standard for market renovation. Improvements include relayout of shop floors, installation of air conditioning and a more diversified trade-mix. The market is also the first in the fresh market sector to support Octopus payment. The property's new modern look has drawn new customers. In view of the better business prospect, more second-generation members of existing store owners are willing to take up the family businesses, contributing to the sustainable development of traditional fresh market culture.
The Link Tenant Academy was launched in 2008 to support tenants' business development by helping them sharpen business skills and stay abreast of market trends. Introduced in 2011, the Mystery Shopper Programme aims to support and encourage service improvements among frontline staff. Frontline property service contracts were updated recently to provide more value-added services to tenants.
為公眾提升商場環境
Enhancing shopping
environmentfor the public
Enhancing shopping
environmentfor the public
大元街市提供八達通服務
Octopus Payment Service
at Tai Yuen Market
Octopus Payment Service
at Tai Yuen Market
赤柱廣場
領匯首個歡迎狗隻的商場
Stanley Plaza — The Link's
firstdog-friendly mall
領匯首個歡迎狗隻的商場
Stanley Plaza — The Link's
firstdog-friendly mall
加強員工夥伴關係
Fostering long-term
partnership with staff
Fostering long-term
partnership with staff
大元街市廚藝教室
New cooking studio at
Tai Yuen Market
New cooking studio at
Tai Yuen Market
商場活動深受市民歡迎
Visitors enjoy good time
at a mall event
Visitors enjoy good time
at a mall event
南豐廣場 Nan Fung Plaza
海悅豪園 Maritime Bay
領匯一直致力服務全港市民，並為每位市民提供更佳的購物體驗。藉著持續提升旗下物業以及優化
物業管理， 顧客對有關商場的滿意度大為提升，不但到訪次數上升、消費增加，亦同時帶動商戶
的生意，創造就業， 達至多贏局面。
上市近七年以來，業務焦點集中於物業的資產提升，去年開始積極進行物業的收購，透過購入有
長遠發展 潛力及具協同效應的物業，發揮財務及業務優勢，務求為顧客提供更理想的購物環境，
為社區及基金 單位持有人增值。
為了提升競争力，並增加業務的靈活性，領匯早前建議擴大投資策略之資產類別，有關
決議案於 7月底舉行的股東週年大會上通過。物業收購類別由現時零售及停車場，擴展
至本港的非住宅 用途物業（ 酒店及服務式住宅除外 ），包括單幢式資產及綜合用途
（以零售為主）的項目。
領匯行政總裁王國龍表示，收購策略重點仍放在零售為主的物業，擴大投資策略令
業務更具 靈活性，讓領匯把握更多投資機遇和提升競爭優勢。而優化的投資策略
將強化 集團三管 齊下的營運模式，涵蓋資產管理、資產提升和資產收購。
香港物業市場上有結合零售、停車場、寫字樓的綜合用途物業，均切合以零售
物業為 主軸的業務策略。收購策略擴展至非住宅用途物業，可把握更多潛在
收購機會。 物業收購仍會著重以本地市民日常消費為主的零售物業。
收購項目擬利用貸款融資完成。目前，領匯的借貸比率近16％，遠較房地產
投資 信託基金守則所准許的45%上限為低。作出收購前，領匯會考慮擬收購
物業的回報 及成本，留意所能產生的協同效應，以及該物業消費者特質等因
素，並作全面評估。
收購策略提供更多機會發揮零售物業管理方面的專長，為更多商戶提高商機，
及為 鄰近地區的顧客提供更佳的購物環境。物業收購將會審慎進行，並作出
周詳的考慮。
領匯去年7月及今年1月已共斥資逾17億港元，先後收購將軍澳兩個商場，分別
為南豐廣場以及海悅豪園。南豐廣場的收購，是領匯首次涉足私人住宅屋苑的
零售設施，亦是其上市以來首個收購項目，標誌着增長領域的開拓。
Since last year, The Link has been active in asset acquisitions. By acquiring
properties that offer long-term growth potential, The Link can better leverage its
financial and business strengths to provide better shopping environment for more
shoppers, and add value for the community and unitholders.
A proposal was made earlier to expand the asset class of The Link's investment
strategy. The related resolution was passed at the AGM in July enabling The Link
to expand its investment strategy from purely investing in retail and car park
properties to non-residential (other than hotels and serviced apartments)
properties, including stand-alone assets and comprehensive mixed-use
(predominantly retail-based) developments in Hong Kong.
George Hongchoy, Chief Executive Officer of The Link Management, said that
the company's focus will remain in retail-oriented properties. Expansion of
The Link's investment strategy to include non-residential properties will offer
greater flexibility in its business, expand investment opportunities, and enhance
the REIT's competitive edge.
The expanded investment scope will enable The Link to capture more acquisition
opportunities.
物業管理， 顧客對有關商場的滿意度大為提升，不但到訪次數上升、消費增加，亦同時帶動商戶
的生意，創造就業， 達至多贏局面。
上市近七年以來，業務焦點集中於物業的資產提升，去年開始積極進行物業的收購，透過購入有
長遠發展 潛力及具協同效應的物業，發揮財務及業務優勢，務求為顧客提供更理想的購物環境，
為社區及基金 單位持有人增值。
為了提升競争力，並增加業務的靈活性，領匯早前建議擴大投資策略之資產類別，有關
決議案於 7月底舉行的股東週年大會上通過。物業收購類別由現時零售及停車場，擴展
至本港的非住宅 用途物業（ 酒店及服務式住宅除外 ），包括單幢式資產及綜合用途
（以零售為主）的項目。
領匯行政總裁王國龍表示，收購策略重點仍放在零售為主的物業，擴大投資策略令
業務更具 靈活性，讓領匯把握更多投資機遇和提升競爭優勢。而優化的投資策略
將強化 集團三管 齊下的營運模式，涵蓋資產管理、資產提升和資產收購。
香港物業市場上有結合零售、停車場、寫字樓的綜合用途物業，均切合以零售
物業為 主軸的業務策略。收購策略擴展至非住宅用途物業，可把握更多潛在
收購機會。 物業收購仍會著重以本地市民日常消費為主的零售物業。
收購項目擬利用貸款融資完成。目前，領匯的借貸比率近16％，遠較房地產
投資 信託基金守則所准許的45%上限為低。作出收購前，領匯會考慮擬收購
物業的回報 及成本，留意所能產生的協同效應，以及該物業消費者特質等因
素，並作全面評估。
收購策略提供更多機會發揮零售物業管理方面的專長，為更多商戶提高商機，
及為 鄰近地區的顧客提供更佳的購物環境。物業收購將會審慎進行，並作出
周詳的考慮。
領匯去年7月及今年1月已共斥資逾17億港元，先後收購將軍澳兩個商場，分別
為南豐廣場以及海悅豪園。南豐廣場的收購，是領匯首次涉足私人住宅屋苑的
零售設施，亦是其上市以來首個收購項目，標誌着增長領域的開拓。
Since last year, The Link has been active in asset acquisitions. By acquiring
properties that offer long-term growth potential, The Link can better leverage its
financial and business strengths to provide better shopping environment for more
shoppers, and add value for the community and unitholders.
A proposal was made earlier to expand the asset class of The Link's investment
strategy. The related resolution was passed at the AGM in July enabling The Link
to expand its investment strategy from purely investing in retail and car park
properties to non-residential (other than hotels and serviced apartments)
properties, including stand-alone assets and comprehensive mixed-use
(predominantly retail-based) developments in Hong Kong.
George Hongchoy, Chief Executive Officer of The Link Management, said that
the company's focus will remain in retail-oriented properties. Expansion of
The Link's investment strategy to include non-residential properties will offer
greater flexibility in its business, expand investment opportunities, and enhance
the REIT's competitive edge.
The expanded investment scope will enable The Link to capture more acquisition
opportunities.