領匯旗下龐大商場網絡是社區匯聚點，為藝術欣賞提供廣闊的推廣平台。這個秋季，領匯特別夥拍不同團體推出藝術主題活動，把古今藝術創作帶入商場，令看
似高不可攀的藝術文化於社區普及起來，同時為商場吸引區內外顧客。
This autumn, The Link utilized its extensive network and introduced unique art culture to local residents through partnership with different organizat ions in launching ar trelated events. These events not only revitalize the community atmosphere but also draw more customers to different malls.
反轉傳統惹共鳴
Bringing Arts to the Community Offering a Culturally Enriching Experience
藝術創作一般予人遠離生活的感覺，普羅市民亦因較少接觸而未能領略藝術欣賞的樂趣。為加深市民大眾對藝術認識，領匯商場特意藉著中秋佳節，把大眾熟識的傳統節日文化元素與藝術創作融合，令創作變得生活化，從而引起市民共鳴，把藝術帶入社區。
Bringing Arts to the Community Offering a Culturally Enriching Experience
為帶給市民一個結合潮流創意與傳統節日元素的中秋佳節，我們首度伙拍本地潮流藝術家Michael Lau，透過DETOUR 2012特別呈獻Project Moon創意藝術三重奏，設計出三組名為「迎月Moon Welcome 」、「賞月Moon Watch」、「追月Moon Seek 」的藝術裝置。設計師把傳統人與月的角色完全扭轉，以月賞人的新角度設計藝術，具創意又富趣味。三組裝置分別於屯門良景廣場、樂富廣場及天瑞商場首度曝光，吸引 大批市民前來拍照，並以全新角度領略賞月的文化習俗。
Creative Arts has long been perceived as something unique from the bustling city life and most people can barely spare time for art appreciation nowadays. In order to bring arts closer to the community and show how it can be incorporated to our daily lives, The Link has collaborated with Mr. Michael Lau, the renowned contemporary street artist in bringing creative arts and culture to the community for the first time through DETOUR 2012. Through fun and creativity, the series of installation-'Moon Welcome', 'Moon Watch' and 'Moon Seek'-challenge the convention by reversing the roles of the Moon and human. The three figures are displayed in Leung King Plaza , Lok Fu Plaza and Tin Shui Shopping Centre respectively. The events have successfully revitalized the shopping environment and drawn new customers to the malls.
免費藝術工作坊 傳承民間工藝
Free Eco-friendly workshop inheriting folk art and craft
Free Eco-friendly workshop inheriting folk art and craft
此外，我們更於中秋期間，聯同本港多個藝術團體，於旗下商場開辦一系列創意環保工作坊，免費學習具當代藝術創意的傳統工藝，並透過香港兆基創意書院及中小學招募參加者，反應十分熱烈。一系列工作坊由紮作工藝師傅陳澧祥、設計團體KaCaMa Design Lab、The Cave Creative Workshop、等安排，參加者利用環保物料親手製作應節工藝品包括傳統紙紮燈籠、新潮環保小燈、蛋殼蠟燭及賞月凳子等。學生及一家大小可傳承民間工藝文化之餘，亦學習到將廢物變為藝術品，發揮無限創意。
領匯特別安排中秋流動巡迴車，載著可愛月亮吉祥物到訪多個領匯商場及社區包括銅鑼灣、旺角及尖沙咀與市民見面，期間更會免費派發傳統豬仔餅及拍照，與市民一同感受佳節歡樂氣氛，把藝術創作的訊息滲透更多社區。
Incorporating tradition folk arts and contemporary creative arts, The Link has held a series of free creative art workshops for the community with various art groups. Participants get to make their own paper lanterns, such as eco-friendly lamps, eggshell candles and wooden chairs with recycled materials from HKICC Lee Shau Kee School of Creativity, traditional craft master - Mr. Paul Chan, KaCaMa Design Lab and the Cave Creative Workshop. The events were well-received with enthusiasm from nearby primary and secondary schools.
The mascot of the event will also be touring around The Link’s shopping malls and at city centres such as Causeway Bay, Mong Kok and Tsim Sha Tsui. Traditional piglet cakes will be distributed during the tour as a festive treat to everyone.
領匯特別安排中秋流動巡迴車，載著可愛月亮吉祥物到訪多個領匯商場及社區包括銅鑼灣、旺角及尖沙咀與市民見面，期間更會免費派發傳統豬仔餅及拍照，與市民一同感受佳節歡樂氣氛，把藝術創作的訊息滲透更多社區。
Incorporating tradition folk arts and contemporary creative arts, The Link has held a series of free creative art workshops for the community with various art groups. Participants get to make their own paper lanterns, such as eco-friendly lamps, eggshell candles and wooden chairs with recycled materials from HKICC Lee Shau Kee School of Creativity, traditional craft master - Mr. Paul Chan, KaCaMa Design Lab and the Cave Creative Workshop. The events were well-received with enthusiasm from nearby primary and secondary schools.
The mascot of the event will also be touring around The Link’s shopping malls and at city centres such as Causeway Bay, Mong Kok and Tsim Sha Tsui. Traditional piglet cakes will be distributed during the tour as a festive treat to everyone.
設置於良景廣場及天瑞商場的藝術裝置「迎月」及「追月」。
'Moon Welcome' and 'Moon Seek' being exhibited at Leung King Plaza and Tin Shui Shopping Centre.
'Moon Welcome' and 'Moon Seek' being exhibited at Leung King Plaza and Tin Shui Shopping Centre.
領匯聯同香港設計大使首度伙拍潮流藝術家Michael Lau，於商場展示以月亮為主題的潮流藝術裝置。
The Link has collaborated with Hong Kong Ambassadors of Design and Mr. Michael Lau for the first time in the campaign with 'Moon' as the theme.
The Link has collaborated with Hong Kong Ambassadors of Design and Mr. Michael Lau for the first time in the campaign with 'Moon' as the theme.
領匯舉辦一系列免費中國工藝坊，市民學習親手製作傳統紙燈籠、新潮環保小燈、蛋殼蠟燭及賞月凳子。
A series of free art workshops were held by The Link. Participants get to explore their creativity while making eco-friendly lanterns, chairs and candles.
A series of free art workshops were held by The Link. Participants get to explore their creativity while making eco-friendly lanterns, chairs and candles.
藝術欣賞不應受國界及時代所限，領匯與亞洲藝術音樂推廣基金會（FAMA）於
九月首度合作，聯手將西方著名歌劇藝術帶進社區，於樂富廣場A區美食坊設置
全港首個、共六米高的「歌劇館」，呈獻經典西方故事《茶花女》，由資深舞台
劇演員蘇玉華細說此淒美愛情故事，讓觀眾細味歌劇文化的獨特魅力。
為讓學界有機會領略歌劇的趣味，領匯已發信邀請多個大專院校中小學及慈善
團體免費參加，反應熱烈。而公眾亦可於9月27至10月14日期間，於樂富廣場B區
顧客服務台免費索取門票入場，讓藝術可以滲透社區各個階層。
Art appreciation should never be limited by national boundaries and generation. To introduce a brand new experience to our shoppers, The Link has partnered with the Foundation for the Arts and Music in Asia Ltd. (FAMA) to introduce world class opera to the community in September. Inside a 6-meter tent set up at Lok Fu Plaza (Zone A Food Square), we are pleased to present the famous Traviata story, as moderated by renowned stage performer, Ms. Louisa So.
In order to introduce the concept of art
appreciation to all walks of life, we have
invited students from primary to tertiary
schools and charity groups to come and
enjoy the opera for free. The public could
also get free tickets from 27 September to
14 October at Lok Fu Plaza.
九月首度合作，聯手將西方著名歌劇藝術帶進社區，於樂富廣場A區美食坊設置
全港首個、共六米高的「歌劇館」，呈獻經典西方故事《茶花女》，由資深舞台
劇演員蘇玉華細說此淒美愛情故事，讓觀眾細味歌劇文化的獨特魅力。
為讓學界有機會領略歌劇的趣味，領匯已發信邀請多個大專院校中小學及慈善
團體免費參加，反應熱烈。而公眾亦可於9月27至10月14日期間，於樂富廣場B區
顧客服務台免費索取門票入場，讓藝術可以滲透社區各個階層。
Art appreciation should never be limited by national boundaries and generation. To introduce a brand new experience to our shoppers, The Link has partnered with the Foundation for the Arts and Music in Asia Ltd. (FAMA) to introduce world class opera to the community in September. Inside a 6-meter tent set up at Lok Fu Plaza (Zone A Food Square), we are pleased to present the famous Traviata story, as moderated by renowned stage performer, Ms. Louisa So.
In order to introduce the concept of art
appreciation to all walks of life, we have
invited students from primary to tertiary
schools and charity groups to come and
enjoy the opera for free. The public could
also get free tickets from 27 September to
14 October at Lok Fu Plaza.
日期Period |
地點Venue |
| 2012 年9 月27 日– 10 月14 日 27th Sep, 2012 – 14th Oct, 2012 |
樂富廣場(Zone A) Lok Fu Plaza ( Zone A) |
| 2013 年1 月 Jan, 2013 |
秀茂坪商場 Sau Mau Ping Shopping Centre |
| 2013 年2 月 Feb, 2013 |
樂富廣場(Zone A) Lok Fu Plaza ( Zone A) |
領匯歌劇館時間表
The time schedule of The Link Popup Opera
The time schedule of The Link Popup Opera
樂富廣場繼去年萬聖節活動取得空前成功， 今年再接再厲， 於B區露天平台設置面積近萬呎的「樂富廣場猛鬼馬戲團」， 活動規模比上年大數倍，加上位處交通樞紐的九龍中心位置，入場費用全免之餘，成功闖關更有機會獨享一萬元免找數簽賬額, 讓市民在萬聖節期間大玩特玩。
猛鬼屋內，市民可親身探索「俄羅斯輪盤」華麗皮囊「眼球雜耍室」血腥密室」等八個機關重重的鬼域迷陣。此外，「嘩鬼巡遊」吸血鬼助手、陰域馴獸師等角色將隨時現身商場與顧客一起狂歡，帶來連串感官震撼。市民只須於指定商場消費滿$200，更可率先以特快優先通道進入鬼屋。我們希望透過商場平台，將近年大受歡迎的萬聖節活動帶給廣大市民，吸引年輕客群消費，亦直接令商戶受惠。
由於電子媒體是年輕新一代經常使用的溝通平台，為了接觸年輕客群，「樂富廣場猛鬼馬戲團」的推廣特別採用更多網上渠道，如Yahoo, Apple Online及
TVB.com等，並於區外懸掛大型海報宣傳。顧客在
遊樂區現場用手機於「樂富廣場猛鬼馬戲團」
Facebook 打卡，更可獲雙重抽獎機會，
有機會贏取大新領匯HAPPY VISA卡
免找數簽賬額$10,000，此類互動
宣傳方式有效地吸引目標客群。
猛鬼屋內，市民可親身探索「俄羅斯輪盤」華麗皮囊「眼球雜耍室」血腥密室」等八個機關重重的鬼域迷陣。此外，「嘩鬼巡遊」吸血鬼助手、陰域馴獸師等角色將隨時現身商場與顧客一起狂歡，帶來連串感官震撼。市民只須於指定商場消費滿$200，更可率先以特快優先通道進入鬼屋。我們希望透過商場平台，將近年大受歡迎的萬聖節活動帶給廣大市民，吸引年輕客群消費，亦直接令商戶受惠。
由於電子媒體是年輕新一代經常使用的溝通平台，為了接觸年輕客群，「樂富廣場猛鬼馬戲團」的推廣特別採用更多網上渠道，如Yahoo, Apple Online及
TVB.com等，並於區外懸掛大型海報宣傳。顧客在
遊樂區現場用手機於「樂富廣場猛鬼馬戲團」
Facebook 打卡，更可獲雙重抽獎機會，
有機會贏取大新領匯HAPPY VISA卡
免找數簽賬額$10,000，此類互動
宣傳方式有效地吸引目標客群。
Building on the success of last year's Halloween promotion, Lok Fu Plaza is proudly presenting another wave of surprises-nearly 10,000sf. Haunted Circus!
Our Haunted Circus features 8 terrifying themed zones, daring visitors to meet our haunting ghosts and scary figures. Shoppers with spending over HK$200 at designated malls could enjoy the Fast Pass Package.
To reach the younger generation extens ively, the promotion has tapped into various popular online platforms, such as Yahoo, Apple Online and TVB.com. Shoppers can easily use their mobile phones to check-in on Facebook and get a chance to win HK$10,000 spending credits with Dah Sing The Link Happy Visa Card.
Our Haunted Circus features 8 terrifying themed zones, daring visitors to meet our haunting ghosts and scary figures. Shoppers with spending over HK$200 at designated malls could enjoy the Fast Pass Package.
To reach the younger generation extens ively, the promotion has tapped into various popular online platforms, such as Yahoo, Apple Online and TVB.com. Shoppers can easily use their mobile phones to check-in on Facebook and get a chance to win HK$10,000 spending credits with Dah Sing The Link Happy Visa Card.
除了有萬聖節「驚」喜推廣，踏入九月新學年之始，樂富廣場再度為學生度身訂造推廣活動，為全港學生打氣。自9月1日起至明年8月，向全港所有全日制學生呈獻「樂富廣場學生我最大」學生優惠獎賞活動，包括「每月學生大抽獎」及「全年學生消費優惠」，學生只須向顧客服務台出示有效全日制學生證，即享場內超過25個商戶優惠，為莘莘學子送上無限消費驚喜。
為有效接觸學生客群，我們夥拍潮流雜誌，於大專院校迎新營向新生派發「樂富廣場 學生我最大」宣傳單張及紀念品，向目標大專生客群進行重點推廣。同時，更首度於樂富廣場舉辦UStar大專校花校草大選之商場拉票大格鬥，屆時將吸引一眾入圍校花校草及大批學生支持者出席活動。
為進一步吸引學生到商場消費，同場更舉辦「每月學生大抽獎」，學生於場內消費滿$50，即可換領抽獎券一張，有機會贏取手提電腦、相機、旅遊套票及遊戲電玩等最新潮流產品，活動吸引學生之餘，商戶亦受惠，精彩購物禮遇源源不絕，務求令商場成為學生購物消閒勝地。
With the onset of the new academic year, Lok Fu Plaza has launched a programme tailor-made for students. From 1 September 2012 to August 2013, a series of promotions including the 'Monthly Lucky Draw for Students' and 'Privileges for Students All-Year-Round' will be launched to benefit full-time students, offering luring surprises ranging from exclusive student offers at designated tenants to free travel packages and latest technology gadgets.
The Link has collaborated with different university groups in order to reach more youngsters efficiently. Students who spend over HK$50 or above in Lok Fu Plaza will get the chance to win valuable prizes such as laptops and cameras sponsored by partners in the monthly lucky draw.
活動早前向一班參與大學迎新營的學生派發宣傳單張
Promotion leaflets reaching students during university orientation camps
Promotion leaflets reaching students during university orientation camps
街市是香港城市文化特色，不少市民天天都到街市買餸，以新鮮食材入饌，為家人煮美味飯菜。為保留本地街市文化，並讓顧客在更舒適的環境裡購物，領匯近年為旗下多個街市進行資產提升工程，更同步優化內部管理，並加強推廣，廣納客源。其中大元街市及愛民街市完成提升工程後，乘勢推出多項推廣活動，以創新意念成功帶動街市人流，刺激消費。
Fresh markets are one of the local characteristics of Hong Kong. To preserve this local culture while enhancing the shopping environment, The Link has completed the asset enhancement initiatives for several fresh markets under its portfolio. Notable highlights include various marketing campaigns for Tai Yuen Fresh Market and Oi Man Fresh Market. A series of creative promotional events have been launched at the two revitalized markets, successfully boosting market footfall and spending.
Fresh markets are one of the local characteristics of Hong Kong. To preserve this local culture while enhancing the shopping environment, The Link has completed the asset enhancement initiatives for several fresh markets under its portfolio. Notable highlights include various marketing campaigns for Tai Yuen Fresh Market and Oi Man Fresh Market. A series of creative promotional events have been launched at the two revitalized markets, successfully boosting market footfall and spending.
兩位名廚除了帶領一眾參加者於大元街市即場選購新鮮食材，更隨即在街市內的大廚教室親授烹調秘方及不同食材的嶄新配搭。
Two celebrity chefs passing tips of picking fresh ingredients and sharing 'secret recipes' of signature dishes to participants.
Two celebrity chefs passing tips of picking fresh ingredients and sharing 'secret recipes' of signature dishes to participants.
為了提升顧客購物慾，及為商戶帶來更多營業額，於暑假旺季，大元街市推出以「拍住大廚逛
街市」為主題的系列推廣消費活動，包括「廚藝交流體驗團」、「即玩即獎」、「泊車優惠」
及試飲試
食活動，目的增加人流提高商戶的盈利。充滿娛樂性的「即玩即獎」遊戲
十分受歡迎，顧客只須
在大元街市消費即可參加，每天均吸引超過200 名人士參與，反應熱烈。
該體驗團採用了外國流行的逛街市(market tour)概念，讓參與人士與大廚同遊街市，大廚即場會與一眾參加者分享及傳授烹飪秘技，以及選擇新鮮食材的知識，此新穎推廣活動成功吸引鄰近私人屋苑的高收入家庭參與，如康樂園、帝茵苑等，顧客只需於街市累積消費滿500港元便可參加體驗團。
Renowned celebrity chefs Walter Kei and Ricky Cheung hosted four cooking workshops at Tai Yuen Market and shared their overseas experience and cooking tips. We applied the popular 'market tour' concept from overseas to host a guided tour in the market with the participants before cooking. The workshops had successfully attracted enthusiastic high-income households from Tai Po District. Shoppers spending HK$500 or above in Tai Yuen Market could join the workshops for free.
The Link has partnered with Kenny Chan, the Head Chef of a five-star hotel, to do cooking demonstrations and free food-tasting in Tai Yuen Market. Housewives and nearby residents are welcomed to join the session, for exchanging cooking ideas and experience with the famous chef.
廚藝交流體驗團
Cooking with Celebrity Chefs to Explore New Pleasure
in Tai Yuen Market
為讓顧客感受一站式街市買餸新體驗，並善用大元街市獨有的開放式廚房 - 大廚教室，領匯特意為街市帶來新煮意，伙拍兩位星級大廚 - 旅遊食家紀曉華及飲食節目星級名廚張錦祥，首辦4場「廚藝交流體驗團」，讓顧客與名廚近距離交流煮食心得。
Cooking with Celebrity Chefs to Explore New Pleasure
in Tai Yuen Market
該體驗團採用了外國流行的逛街市(market tour)概念，讓參與人士與大廚同遊街市，大廚即場會與一眾參加者分享及傳授烹飪秘技，以及選擇新鮮食材的知識，此新穎推廣活動成功吸引鄰近私人屋苑的高收入家庭參與，如康樂園、帝茵苑等，顧客只需於街市累積消費滿500港元便可參加體驗團。
Renowned celebrity chefs Walter Kei and Ricky Cheung hosted four cooking workshops at Tai Yuen Market and shared their overseas experience and cooking tips. We applied the popular 'market tour' concept from overseas to host a guided tour in the market with the participants before cooking. The workshops had successfully attracted enthusiastic high-income households from Tai Po District. Shoppers spending HK$500 or above in Tai Yuen Market could join the workshops for free.
名廚親授廚藝
Exclusive Cooking Tips from Celebrity Chefs
除了「廚藝交流體驗團」，領匯亦邀請五星級酒店主廚陳國強主理「品味世界」，於4個特定週末親自到場示範特色菜餚，並即場請街坊試食，互相交流烹飪心得，藉此吸引不同顧客到大元街市消費。在首場「家常便飯新煮意」活動中，不少街坊看見名廚到場，都蜂湧而至，反應熱烈。
Exclusive Cooking Tips from Celebrity Chefs
The Link has partnered with Kenny Chan, the Head Chef of a five-star hotel, to do cooking demonstrations and free food-tasting in Tai Yuen Market. Housewives and nearby residents are welcomed to join the session, for exchanging cooking ideas and experience with the famous chef.
旅遊食家紀曉華及星級大廚張錦祥攜市民走進街市認識各種新鮮食材。
Walter Kei and Ricky Cheung introducing cooking ingredients and herbs that would spice up the dishes.
Walter Kei and Ricky Cheung introducing cooking ingredients and herbs that would spice up the dishes.
不少街坊得知五星級酒店主廚陳國強到場授技，便蜂湧至現場，反應熱烈。
Local residents gathering at Tai Yuen Market for the free cooking demonstration by Kenny Chan, Head Chef of a five-star hotel in Hong Kong.
Local residents gathering at Tai Yuen Market for the free cooking demonstration by Kenny Chan, Head Chef of a five-star hotel in Hong Kong.
參加者留心聆聽名廚張錦祥指導。
Participants having fun while learning from the Celebrity Chef Ricky Cheung.
Participants having fun while learning from the Celebrity Chef Ricky Cheung.
愛民街市一直以愛民邨街坊為主要客源，為了吸納更多
區內及區外的顧客，領匯推出一系列的精彩推廣活動，
包括「消費大激賞」、「街市終極消費王」及「的士
車費回贈」等獎賞優惠，並特別以直投郵件及派發傳單
的形式予何文田及九龍塘區的住客，吸引區內外的顧客到愛民街市消費。
Oi Man Market has long been serving customers from Oi Man Estate for the past decades. In order to attract more people from its original catchment and other districts, The Link has launched a series of promotional events in the market, such as 'Ultimate Top Spender Programme' and 'Taxi Fee Rebate Redemption'. Coupons, leaflets and flyers were distributed to the residents of Ho Man Tin and Kowloon Tong through direct mail.
藉多樣化的推廣活動提升何文田區內知名度
位於何文田區的愛民街市完成優化工程後，整體無論衞生及購物環境均有提升，為了吸引更多客群前來愛民街市購物，讓其感受全新的愛民街市，於7月至10月期間，領匯特別推出多項消費推廣活動，包括消費大激賞的有獎遊戲、街市消費王及的士車費回贈，目的鼓勵更多外來的顧客於愛民街市消費外，同時藉此提升街市於區內的知名度，以吸納更多客源。
由於愛民街市位處何文田區，鄰近可購買新鮮食材的市場較少，愛民街市為鄰近屋苑購買食材的主要地點之一，為了鼓勵不同地區的顧客到愛民街市消費，領匯特設「的士車費回贈」優惠，讓他們可乘搭的士省時方便地購物，同時藉此建立購物習慣模式，為愛民吸納不同的客戶群。
「街市消費王」掀消費儲分熱
領匯於旗下街市推出消費獎賞活動，可為傳統街市的先驅，以不斷創新作宗旨，「街市消費王」首次在街市推出，由於獎品豐富吸引，故瞬即掀起了一股消費儲分熱潮，不但提升愛民街市人氣，同時有助顧客重複到街市購物，為商戶帶來更多生意額。
透過一系列的推廣活動讓大眾重新認識愛民街市，除了保存著其獨有的傳統街市文化外，同時包含新元素，為商戶帶來商機，並為購物者帶來購物新體驗。
Increase Awareness of Oi Man Market
Upon revitalization, Oi Man Market is offering an elevated shopping experience to its visitors. A series of promotional events have been held from July to October to increase awareness of Oi Man Market, which include the 'Super Spending Rewards', 'Ultimate Top Spender Programme' and the 'Taxi Fee Rebate Redemption'. The programmes have successfully drawn footfalls from other districts and created new business opportunities for tenants at Oi Man Market.
Being one of the key fresh food outlets in Ho Man Tin, Oi Man has become the new focal point for the neighborhood for cooking ingredients. Also, to attract customers from other districts, The Link has launched the 'Taxi Fee Rebate Programme' to help build their shopping habits at Oi Man Market.
Our 'Ultimate Top Spender Programme' has induced waves of shopping fever in the fresh markets under The Link's portfolio. With 'Continual Innovation' as the key message, the programme is the first of its kind among local fresh markets that has successfully encouraged spending and repeated visits to the fresh market, while increasing tenants' turnover in a short period of time.
The series of promotional events have brought Oi Man Market closer to the public. Beyond the preservation of traditional fresh markets, Oi Man Market is presenting new elements and unique shopping experience to its visitors, while offering new business opportunities to its tenants at the same time.
翻新後的愛民街市
New image of Oi Man Market after renovation.
New image of Oi Man Market after renovation.
愛民街市的推廣活動浪接浪，場內消費氣氛大增。
The series of promotional events have encouraged spending in Oi Man Market.
The series of promotional events have encouraged spending in Oi Man Market.
歷史悠久的愛民廣場及愛民街市陸續完成優化工程，領匯乘勢推出「終極消費王」、「消費大激賞」及「的士車費回贈」等推廣活動。
Various marketing campaigns are launched after the facelift of Oi Man Market and Shopping Centre.
Various marketing campaigns are launched after the facelift of Oi Man Market and Shopping Centre.
領匯一直致力提升顧客的購物環境，自提升大元街市後，除了與商戶一起為顧客推出更佳的服務外，為了令嶄新打造的大元街市更加「入屋」及廣納更多新顧客，領匯以不同宣傳渠道接觸目標客群，如鄰近高消費一族，因此透過直投郵件至大埔墟及大學站附近的屋苑，更於太和港鐵站推出燈箱廣告，以及在太和火車站及大埔墟派發宣傳單張，務求接觸不同層面的客群，讓他們有機會了解大元街市全新的改變。
Apart from offering better software together with our tenants, The Link has been actively utilizing different marketing channels to reach its target customers such as direct mail and light-box advertising, allowing them to have an overview of our revitalised market.
直投郵件讓周邊顧客深入了解大元街市的全新改變。
Direct mail to give an overview of the revitalised Tai Yuen Market.
Direct mail to give an overview of the revitalised Tai Yuen Market.
網址 / website: www.taiyuenmarket.com
From September to November, The Link Tenant Academy has organised a series of seminars and workshops in Oi Man Market, Cheung Fat Market and Tsz Wan Shan Market. The events include the "Latest Cooking Trends" seminar by Walter Kei, who talks about the latest trends in food and dining and the changing shopping behaviour of consumers. The Link has also invited two industry professionals to share their insights on retail display. The talks are titled "Facelift for Small Tenants - Revitalisation of Old Market" and "Improved Space Utilisation - Fresh Market". The events aim to give our tenants an overview on today's management models of fresh markets and to capitalise their own potential, as they hone their competitiveness and explore further business opportunities.
為了協助一眾商戶提高其競爭能力，領匯已計劃於9月至11月期間於愛民、長發及慈雲山街市舉辦一系列的商戶學堂，當中邀得旅遊食家紀曉華為商戶講述「街市潮流飲食新動向」，讓商戶了解現時最新飲食潮流及消費者的購物模式。此外，領匯邀請兩位專業人士，為商戶講述店舖陳列，主題包括「小商戶新形象 舊街市新力量」及「善用空間利潤來—街市篇」，藉著不同主題讓商戶了解現今的營商手法及發掘其潛能，為他們帶來更多機遇及提升競爭力。